Oracle Visual Builder has changed my perception of low-code – a declarative development trend that democratizes development tasks.
For years, I understood low-code to be good for employee apps, proofs of concept and other “low-impact” scenarios, or "set and forget" situations where an app could replace a manual process and run without further work. I pigeon-holed low-code due to the lack of inherent connection to the ongoing business operations professionals use to manage a process (for example, customer or partner service).
However, over the past year, I‘ve learned why Oracle Visual Builder is different, and it’s high time the industry learns, too.
The low-code trend is not particularly young. For more than a decade, these solutions have helped organizations large and small build apps. However, very few solved end-to-end business challenges.
For those unfamiliar with Oracle Visual Builder (VB), it is Oracle’s low-code platform to create and host custom web and mobile apps. Using visual development and integrated agile development, enterprise teams can democratize skills and manage a wide variety of projects across distributed teams. Additionally, VB supports the full development lifecycle flows to streamline ongoing development and testing. But Oracle doesn’t stop there. VB provides hosting for your applications with enterprise scale and security.
The real differentiator, however, is the native integration with Oracle applications, which manifests in three roles:
To learn more about Visual Builder, watch this video by Vik Kumar, Group Manager for CX Sales Product Development.
In this video, Vik shows how to create an application with Oracle Adaptive Search API and populate the data with account objects so that it dynamically refreshes for every search in two easy steps:
For even more information, check out this more in-depth video: Visual Builder - A Crash Course.
If you’re an existing Oracle Sales or Service customer or partner, odds are good you already have Oracle Visual Builder. Specifically, those customers and partners running Oracle Sales or Oracle Service for B2B with an Enterprise or Premium subscription have VB by default. Visual Builder also comes with the Oracle Integration solution. Finally, you can simply use Visual Builder via Oracle Cloud Infrastructure as part of the free tier or paid solutions.
Learn more about Oracle Visual Builder here.
Additional Resources:
Visual Builder - A Crash Course (video)
Visual Builder product documentation
Mark Grannan is a senior strategist with Oracle Advertising and CX's Outbound Product Management team. Before Oracle, Mark focused on CX as a senior analyst at Forrester Research, where for much of the past decade he led the digital experience (DX) and content management (CMS) research areas. At Oracle, Mark helps steer and advocate Oracle's strategy for unification of applications and services across CX to drive customer and partner value and innovation.
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