By Nish Veer, Cloud Technology Sales, Marketing and Social Media Specialist, Oracle
Having spent the last 15 years of my professional life working on ‘best of breed’ Customer Relationship Management (CRM) platforms, the importance of an easily adopted CRM has become more urgent.
Over the last couple of decades, the definition of CRM has changed, despite the name staying the same. CRM started as a glorified Rolodex, where a company stored a name, title, and address (business card data) in digital format so that businesses could do a simple lookup and communicate with the individual.
This evolved into what’s commonly known today as the CRM, the primary sales tool that helps you manage your opportunities, account details, leads, sales performance, and customer service requests.
Where businesses lag behind is in understanding that the modern CRM system is an integrated business platform, a suite of customer experience (CX) solutions. Today’s CRM now includes your internal customers (staff) as well as your external customers, your partners and more. The modern CRM is your single source of truth for all information within your business in a single easy-to-use interface that makes working with your organization easier.
Competition for customers, partners, and quality staff is stronger than ever. Attracting and keeping them for the long term is paramount to business success. A CRM platform provides value by saving time, automating processes, increasing knowledge, improving productivity, and driving revenue.
Oracle is a data company. It was built on a database technology that’s designed to unify information and make it easy to manage, sort, and understand. This ethos carries over to all technology within the Oracle ecosystem.
When designing Oracle’s CRM, what’s known as the Oracle Customer Experience suite, providing valuable information for every user drives every line of code. Unlike most other CRM vendors, Oracle can integrate data from every department including Finance, Human Resources, Sales, Marketing, Customer Service, Field Service, and more.
This means with an integrated CRM, each individual looks at the same information and works collaboratively to achieve goals for individuals, teams, customers, partners, and the organization as a whole.
Many businesses are looking to take advantage of cloud computing and connected applications. But, many find it unreasonable to embark on a full transformation on the Oracle Customer Experience from day one. The good news is Oracle’s applications are modular and extensible. New applications can be utilized based on changing business needs and vendors can be consolidated. This is the power of the Oracle Customer Experience platform and is why it’s the most adopted CRM in the market.
Watch me demonstrate why Oracle is the most adopted CRM in the market.