The Future of Marketing at Oracle CloudWorld 2023: Precision Revenue Growth

A few months ago, I wrote about how marketers have found themselves at an inflection point on the path to digital transformation. Specifically, a strong foundation of customer data, hyper-relevant predictions at scale and hyper-personalized and highly consistent omnichannel engagement are the paths to digital transformation.

In a few short weeks, I’ll be at Oracle CloudWorld 2023, where I’m so excited to talk with our customers, partners and analyst community about the next critical inflection point that will propel us toward the future: the unification of marketing and sales.

Rapid economic change is prompting CMOs and CROs to rethink their growth strategies. Where in years past, marketers were willing to experiment with many combinations of point solutions in pursuit of brand awareness and greenfield expansion, they must now be maniacally precise in their pursuit of revenue growth. With the right data foundations in place, the most precise and efficient way to drive revenue growth is to sell more to customers you know. This requires not only highly-personalized and sophisticated marketing orchestration – both still very important. But it also requires leveraging your customer data and intelligence layer with precision toward the singular goal of revenue generation.

We’ve planned an entire agenda focused on helping you solve the decades-old challenge of aligning marketing and sales teams. Our view: it’s no longer adequate to simply align sales and marketing and arm them with the best technology. At CloudWorld, we’ll cover everything you need to unify marketing and sales around a common philosophy, language, data foundation and set of objectives. You’ll leave the event with a set of next steps to help you re-focus your strategy, processes, employees and technology around the only metric that really matters: revenue.

Join us at Oracle CloudWorld in Las Vegas, NV September 18 - 21, 2023

Planning to attend Oracle CloudWorld 2023? Check out this curated agenda for anyone looking to lead a digital marketing transformation or unify marketing and sales, and start registering today.

Or, register to attend here.

If you’d like to explore the future of Customer Experience at Oracle CloudWorld 2023, get started here.