A few months ago, I wrote about how marketers have found themselves at an inflection point on the path to digital transformation. Specifically, a strong foundation of customer data, hyper-relevant predictions at scale and hyper-personalized and highly consistent omnichannel engagement are the paths to digital transformation.
In a few short weeks, I’ll be at Oracle CloudWorld 2023, where I’m so excited to talk with our customers, partners and analyst community about the next critical inflection point that will propel us toward the future: the unification of marketing and sales.
Rapid economic change is prompting CMOs and CROs to rethink their growth strategies. Where in years past, marketers were willing to experiment with many combinations of point solutions in pursuit of brand awareness and greenfield expansion, they must now be maniacally precise in their pursuit of revenue growth. With the right data foundations in place, the most precise and efficient way to drive revenue growth is to sell more to customers you know. This requires not only highly-personalized and sophisticated marketing orchestration – both still very important. But it also requires leveraging your customer data and intelligence layer with precision toward the singular goal of revenue generation.
We’ve planned an entire agenda focused on helping you solve the decades-old challenge of aligning marketing and sales teams. Our view: it’s no longer adequate to simply align sales and marketing and arm them with the best technology. At CloudWorld, we’ll cover everything you need to unify marketing and sales around a common philosophy, language, data foundation and set of objectives. You’ll leave the event with a set of next steps to help you re-focus your strategy, processes, employees and technology around the only metric that really matters: revenue.
Planning to attend Oracle CloudWorld 2023? Check out this curated agenda for anyone looking to lead a digital marketing transformation or unify marketing and sales, and start registering today.
Or, register to attend here.
If you’d like to explore the future of Customer Experience at Oracle CloudWorld 2023, get started here.
Srishti Sofat is Senior Vice President, Fusion Cloud Customer Experience at Oracle. She brings over 24 years of experience in building and scaling large scale consumer and enterprise software products. She has been solving interesting problems in Marketing Orchestration, Personalization, Mobile, Mar-Tech and customer intelligence to help a global set of customers. Srishti drives a strong culture of product innovation and execution within the Oracle product development group.