The Future of Sales at Oracle CloudWorld 2023: Revenue Transformation

September 12, 2023 | 2 minute read
Kartik Raghavan
SVP Sales, CPQ, Commerce and Subscription Cloud Development
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Now, and for the next several years, businesses are shelving “growth at all cost” models and looking for a more profitable path to revenue. For some companies that path leads to a proliferating ecosystem of sales and marketing point solutions with expensive integrations, under which ever-shrinking margins invariably crumble. We believe the most efficient, effective, and profitable growth strategy is to sell more to your existing customers, and the clearest path to profitable growth actually starts in an unexpected place: back-office financial systems and processes. Your ERP holds crucial information about existing customers that provides marketing and sales organizations with everything they need to effectively grow revenues from those customers. 

Next week, I’ll be at Oracle CloudWorld 2023, where I’m so excited to talk with our customers, partners, and analyst community about what we believe will propel Oracle Fusion Sales toward the future: revenue transformation. As a foundation for that, the Oracle Fusion Sales suite helps companies drive profitable revenue growth by innovating across the entire revenue generation process, spanning both back-office and front-office functions. 

Over the course of four days, we’ll walk through how Oracle Fusion Sales will continue to simplify the transformation businesses must work through as they evolve their revenue strategies to improve both seller performance, as well as customers’ buying experiences, and our key investment areas around: 

  • Account-focused growth: Grow revenue from existing customers with precision by mastering the full scope of data needed to effectively up-sell, cross-sell and re-sell
  • Insights and intelligence: Rely on more than just business intelligence; provide sellers with AI-derived guidance, insights, and automation that help them win
  • Sales orchestration: Guide sellers on how to effectively execute prescribed sales motions and keep deals progressing efficiently
  • Revenue transformation: Pivot from one-time selling to anything-as-a-service models using end-to-end business flows that span the entire lead-to-cash lifecycle
  • Digital buying experiences: Provide connected buying experiences that make it easier for a buyer to do business with your brand

Join us at Oracle CloudWorld in Las Vegas, NV September 18 - 21, 2023

Planning to attend Oracle CloudWorld 2023? If you would like to review the entire session catalog for the Sales, Service and Marketing track at CloudWorld, click here.
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Kartik Raghavan

SVP Sales, CPQ, Commerce and Subscription Cloud Development

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