Now, and for the next several years, businesses are shelving “growth at all cost” models and looking for a more profitable path to revenue. For some companies that path leads to a proliferating ecosystem of sales and marketing point solutions with expensive integrations, under which ever-shrinking margins invariably crumble. We believe the most efficient, effective, and profitable growth strategy is to sell more to your existing customers, and the clearest path to profitable growth actually starts in an unexpected place: back-office financial systems and processes. Your ERP holds crucial information about existing customers that provides marketing and sales organizations with everything they need to effectively grow revenues from those customers.
Next week, I’ll be at Oracle CloudWorld 2023, where I’m so excited to talk with our customers, partners, and analyst community about what we believe will propel Oracle Fusion Sales toward the future: revenue transformation. As a foundation for that, the Oracle Fusion Sales suite helps companies drive profitable revenue growth by innovating across the entire revenue generation process, spanning both back-office and front-office functions.
Over the course of four days, we’ll walk through how Oracle Fusion Sales will continue to simplify the transformation businesses must work through as they evolve their revenue strategies to improve both seller performance, as well as customers’ buying experiences, and our key investment areas around:
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