Join us for The Future of CRM: Engineering Better Experiences

September 10, 2021 | 2 minute read
Rob Tarkoff
Executive Vice President and General Manager, Oracle Customer Experience
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Watch the replay of “The Future of CRM: Engineering Better Experiences” to hear the latest from Oracle Chairman and CTO Larry Ellison.

Last November, Larry Ellison and I discussed his vision for the future of customer experience (CX). We spoke about the importance of unifying data across an organization’s entire business and the challenges the current generation of CRM poses for both sellers and marketers. You can view the highlights from that conversation here:

Since then, we’ve been working to develop products that deliver on that vision, cutting across organizational and technological silos. These products not only deliver amazing customer experiences but also make it easier for marketing and sales teams to work together to drive greater business outcomes. We’ve invested in solving the problems of legacy CRM (customer relationship management software), and we’ve completely reimagined the end-to-end B2B selling process. 

On September 20 at 6:30 p.m. ET, Larry and I will share our newest innovation for the future of CRM and unveil a giant leap forward in automation for marketers. During this 60-minute Oracle Live webcast, you’ll also hear from Oracle customers, innovation partners, and our CMO, Ariel Kelman, as we discuss the challenges of legacy CRM and our vision for its future. 

After this session, you’ll never think about CRM the same way again.

Speakers at the event include:

  • Larry Ellison, Oracle Chairman of the Board and Chief Technology Officer
  • Rob Tarkoff, Oracle EVP and GM, Oracle Advertising and Customer Experience
  • Ariel Kelman, Oracle EVP and Chief Marketing Officer
  • Teffani Zadeh, Aon CIO Growth Enablement & North America IT
  • Samia Tarraf, Accenture North America Oracle Business Group Lead

Register today! I look forward to seeing you there.



Want to keep up with the latest event updates on social? Join the conversation that day and share your thoughts.

  • Twitter: The official hashtag for the event is #OracleLive. The Oracle handle @OracleCX will post updates as well.
  • Facebook: Facebook updates during the event will be shared on the Oracle Customer Experience Facebook page.
  • LinkedIn: Updates during the event will be shared on the Oracle Customer Experience page.

Rob Tarkoff

Executive Vice President and General Manager, Oracle Customer Experience

Rob Tarkoff joined Oracle in 2018 to lead Oracle Customer Experience (CX) Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy.

Tarkoff spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as president and CEO of Lithium Technologies, he created the leading software in online communities. Prior to that, Tarkoff ran the Digital Enterprise business for Adobe.

Tarkoff holds a BA in political economy from Amherst College and a JD from Harvard Law School.

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