Business and customer insights are the foundation of an effective marketing strategy. That's why the Oracle Maxymiser team is excited to introduce the new Heatmaps tool within Oracle Maxymiser. Powered by Oracle Infinity, the Heatmaps tool sits natively within Oracle Maxymiser. You can easily launch it with a click of a button to better understand visitor behavior on your site, identify new test opportunities, and gain further insight into your Oracle Maxymiser campaigns.
The Heatmaps tool provides a layer of contextual insight that can often be missed when simply looking at report data in isolation. For instance, if you are testing a re-designed homepage, and data tells you visitors aren’t clicking on certain content, Heatmaps can provide an understanding of the user behavior in relation to said content. With Heatmaps, you can visualize how customers are hovering and interacting more with content in certain areas. This can create opportunities to further optimize the re-design based on customer activity in order to drive your site KPIs.
And Oracle is already drinking its own Kool-Aid! According to Justin Collins, Global Web Marketing Director at Oracle, “Heatmaps makes it so easy for me to quickly get a visual assessment of where customers are engaging and what content piques their interest. Just by scanning the page, I can gauge, in real-time, what’s driving their attention and where I have opportunities to do further testing and optimization.”
Heatmaps allows users to visualize how customers hover and interact with content in real-time.
The Heatmaps tool provides Click, Tap, and Scroll Heatmaps, along with an advanced side-by-side comparison mode, and filtering by Oracle Maxymiser A/B and multivariate test campaigns and attributes. Among the benefits:
Scroll Heatmaps visualizes scroll depth and how far down the page visitors scroll, while also providing an average page fold.
Learn More About Oracle Maxymiser Heatmaps