Unlocking revenue success: Oracle ranks first in the Ventana Research Buyers Guide 2023 for Revenue Performance Management

August 29, 2023 | 5 minute read
Carrie West
Senior Product Marketing Manager, Oracle Advertising and CX
Text Size 100%:

Revenue is a critical metric for any business but analyzing and enhancing it can be challenging without a reliable single source of truth. To achieve sales success, complete visibility into historical data, current progress, and future prospects is essential. However, manual processes and disconnected legacy systems often fall short in providing this crucial insight.

Oracle Sales offers a powerful solution to overcome revenue roadblocks. By connecting revenue operations and data across your organization, from historical data in back-office systems to real-time customer insights in CRM, Oracle enables you to scale, grow, and achieve revenue goals effectively.

See why Oracle was named an Exemplary Vendor and ranked first overall in the Ventana Research Buyers Guide 2023: Revenue Performance Management. Download your copy today!

Key benefits of Oracle Sales for revenue performance management

Oracle Sales gives your entire sales organization visibility into your revenue data through the lens of historical actuals, current organizational hierarchies, and proposed territories. Sales organizations can drive better outcomes and manage even the most complex and large-scale compensation structures with what-if scenarios, compensation planning, and modeling. And even with significant organizational churn, sales operations can effectively plan based on historical revenue data enhanced by AI-driven predictions.

Sales leaders can ensure territories are balanced, and quotas are attainable with native territory and quota management, as well as data-driven modeling and allocation opportunities. With more data visibility and collaboration across sales organizations, teams can access and approve compensation documents, initiate and complete dispute management requirements, and manage paysheet approvals before final figures are sent to payroll for payout.

Oracle's excellence recognized by Ventana Research

Oracle's revenue performance management capabilities have been recognized by Ventana Research in their 2023 Buyers Guide. As an Exemplary Vendor for the third consecutive year, Oracle ranked first overall in both Product Experience and Customer Experience, thanks to its unified suite of applications and commitment to revenue operations technology.

Ventana Research defines revenue performance management (RPM) as "a coordinated set of revenue-generating and related activities, processes and systems that enable organizations to plan, execute, monitor and adjust in real time to achieve customer, product and revenue targets.”

Download the Ventana Research Buyers Guide 2023 for Revenue Performance Management

At a high level, Oracle Sales’ revenue performance management capabilities enable:

  • Sales executives to set goals based on business priorities. 
  • Sales operations and managers to create, track, and adjust plans and compensation structures as business and market needs shift. 
  • Sales reps to hit their quotas faster with accurate territories and visibility into individual compensation and team performance.
  • Other revenue-generating roles, including partners, channel sellers, renewal sellers, and IT, to deliver better business outcomes with unified customer and business data.

Download the report to learn more about how Oracle integrates and drives collaboration across your essential sales, revenue, and operational processes. 

We are excited that Oracle is an Exemplary Vendor in the Ventana Research Buyers Guide 2023: Revenue Performance Management. Oracle leads the pack for a third time running. Our comprehensive portfolio delivers unmatched support for increased revenue performance, and revenue transformation. Organizations are transforming the way revenue is generated by adding multiple revenue streams, across multiple channels, through multiple internal and external divisions. Oracle’s enterprise-grade support for pipeline management, forecasting, territory management, and incentive compensation management is unrivaled, as is its support for organizations at all stages of the revenue transformation journey.

Kartik Raghavan
SVP of Sales, CPQ and Subscription Cloud Development

Oracle is a Value Index Leader in the following categories

  1. Usability: Whether you’re a C-suite executive in the boardroom or a seller in the deal room, you need visibility into performance data and access to revenue tools to effectively do your job. Essential sales capabilities, like Oracle CX Sales Mobile, conversational Digital Assistant, and our easy-to-use Redwood user experience, make it easier for everyone in your sales organizations—across skill levels and job titles— to drive your top line.
  2. Reliability: Oracle’s unified data model built on our own Oracle Cloud Infrastructure supports performance and scalability across our entire application portfolio so you can connect your data with more confidence and less cost. Oracle offers a full suite of versatile cloud-based solutions that work with and enhance any organization’s existing technology architecture.
  3. Adaptability: Multi-channel organizations can predict future sales growth, segment customers, align territories, distribute quotas, and design and implement incentive strategies with advanced analytics built into our connected planning solution. Oracle’s complete suite of applications allows you to unify data across your entire customer journey to ensure everyone in your business is operating with the most up-to-date information and insights.
  4. Manageability: Customers can reliably run Oracle and third-party applications, create cloud-native applications, and upgrade existing ones with machine learning and modern cloud services. Since Oracle handles all the technology administration, users no longer need to worry about maintenance and upgrades. Instead, they can spend their time and resources on high-value, revenue-generating activities.
  5. Capability: The breadth of our Oracle Sales solutions, including Sales Performance Management, Sales Planning, Customer Data Management, Configure, Price, Quote, and Subscription Management, as well as the depth of our product capabilities, like incentive compensation, territory and quota management, EPM Insights, and advanced forecasting, are just some of the features and functionalities that help organizations better manage their revenue operations and performance. 
  6. TCO/ROI: Oracle invests time throughout a customer engagement to uncover core use cases, challenges, and parameters. Through that process, all prospective buyers can utilize the Oracle Sales ROI/TCO calculator, which allows customers to obtain a cost and benefit analyst of Oracle Sales compared to their current solution. 
  7. Validation: Oracle has a strong commitment to supporting our customers and celebrating their success in the market. We partner with and guide our customers through their digital transformation and revenue journeys with ongoing resources, references, and support.

Embrace revenue success with Oracle Sales

Does your organization have clear visibility into your revenue performance? Does your CRM connect with other applications to help you unify your data? Oracle Sales can help set you on the right track and avoid the roadblocks that could be preventing you from effectively managing your revenue performance across the business.

Download the Ventana Research Buyers Guide 2023: Revenue Performance Management to understand how Oracle’s suite of unified applications help increase revenue and drive sales alignment.  

Discover how to secure future sales success and grow your top line in 2023.

To learn more about Oracle Sales Performance Management and how it enables leaders to make revenue decisions based on data, not intuition, take the brief self-guided product tour.

Carrie West

Senior Product Marketing Manager, Oracle Advertising and CX

Carrie West is a Senior Product Marketing Manager at Oracle. Focused on go-to-market initiatives for Oracle Sales, Carrie has extensive experience in setting strategy, driving execution, and obtaining measurable ROI for marketing and sales initiatives.

Previous Post

The Future of Marketing at Oracle CloudWorld 2023: Precision Revenue Growth

Srishti Sofat | 2 min read

Next Post

CloudWorld 2023 Preview: Embrace the Future of Service with AI-Powered Automation

Rick Shimko | 2 min read