Introducing Oracle Revenue Transformation: Enable revenue growth from a unified platform

June 30, 2022 | 2 minute read
Reanna Gutierrez
Senior Product Marketing Manager, Oracle Advertising and CX
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Today, one of the keys to a company’s growth is contingent upon selling more products and services to potential and existing customers.  While this seems easy, growth has become increasingly complicated and is often fraught with challenges.

To drive growth, businesses are adding more sales channels, launching new revenue streams including subscription business models, and allowing more business units to directly impact revenue creation: all with the need to provide control and visibility into every activity that impacts revenue. However, many businesses are falling short as their legacy, rigid systems fail to meet new business requirements because they aren’t designed for complex, dynamic, or tiered pricing and bundles. They often don’t provide intelligence around the entire revenue lifecycle and don’t enable the business to provide incentive plans that are aligned to company strategy.

To effectively address these challenges and drive revenue growth, businesses need to master their data including customer, products, pricing, quotes, and contracts into one system. Second, they need to ensure that all revenue teams are moving in the same direction-selling the right combination of products and services. Finally, they need visibility into cross-functional revenue streams.

We’re excited to share Oracle’s industry leading Revenue Transformation suite that helps businesses transform their revenue processes into a unified platform including:

  1. Oracle’s Modern Quote to Cash solution that unifies CPQ and Subscription Management to enable businesses to create new revenue streams for all sales channel and provide buyers with comprehensive, up-to-date product pricing and order data.
  2. Sales Planning & Performance Management solution help businesses align sales team execution to their growth strategy. Unless everyone is pulling in the same direction, revenue transformation is impossible.
  3. Our advanced analytics & forecasting tools provide business with extraordinary visibility into their multichannel selling process so they can Learn from revenue to grow revenue.

Learn more about how Oracle Revenue Transformation can help build customer loyalty and drive revenue growth.

Reanna Gutierrez

Senior Product Marketing Manager, Oracle Advertising and CX

As a Sr. Product Marketing Manager for Oracle Advertising and CX, Reanna is responsible for developing product messaging and positioning with a focus on Oracle’s Configure, Price, Quote (CPQ) and Subscription Management solutions.

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