Today, one of the keys to a company’s growth is contingent upon selling more products and services to potential and existing customers. While this seems easy, growth has become increasingly complicated and is often fraught with challenges.
To drive growth, businesses are adding more sales channels, launching new revenue streams including subscription business models, and allowing more business units to directly impact revenue creation: all with the need to provide control and visibility into every activity that impacts revenue. However, many businesses are falling short as their legacy, rigid systems fail to meet new business requirements because they aren’t designed for complex, dynamic, or tiered pricing and bundles. They often don’t provide intelligence around the entire revenue lifecycle and don’t enable the business to provide incentive plans that are aligned to company strategy.
To effectively address these challenges and drive revenue growth, businesses need to master their data including customer, products, pricing, quotes, and contracts into one system. Second, they need to ensure that all revenue teams are moving in the same direction-selling the right combination of products and services. Finally, they need visibility into cross-functional revenue streams.
We’re excited to share Oracle’s industry leading Revenue Transformation suite that helps businesses transform their revenue processes into a unified platform including:
As a Sr. Product Marketing Manager for Oracle Advertising and CX, Reanna is responsible for developing product messaging and positioning with a focus on Oracle’s Configure, Price, Quote (CPQ) and Subscription Management solutions.