Oracle Named a Leader in both The Forrester Wave™ for CRM Suites and The Forrester Wave™ for Core CRM Solutions

July 27, 2022 | 3 minute read
Carrie West
Senior Product Marketing Manager, Oracle Advertising and CX
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Forrester Research named Oracle Advertising and CX a leader in two new reports:

  • The Forrester Wave™: CRM Suites, Q3 2022
  • The Forrester Wave™: CRM Core Solutions, Q3 2022

Forrester Wave: CRM Suites

The Forrester Wave™: CRM Suites, Q3 2022 focuses on a group of the most significant providers that offer a unified or integrated portfolio of applications comprising a CRM suite, which Forrester defines as “The business processes and technologies that support the key activities of targeting, acquiring, retaining, understanding, and collaborating with customers.”

We’re proud to have received the highest scores possible in the B2B marketing, B2C marketing, sales force automation, field service, and dashboards and reporting criteria.

As a complete CRM suite, Oracle Advertising and CX offers the next generation of data-driven customer experience with connected processes across every touchpoint.

At Oracle, we aim to make every customer interaction matter by connecting all our customers’ business data across advertising, marketing, sales, commerce, and service. 

Digital marketing

Oracle Marketing provides a comprehensive, connected suite of capabilities for B2C and B2B marketing covering:

  • Campaign management and loyalty
  • Marketing automation, lead management/sales tools, and marketing workflows
  • CDP, personalization, and testing/optimization
  • Data enrichment, advertising, commerce, and content management


Our sales automation applications help businesses build high-performing sales organizations by aligning sellers to growth strategies.

Customer service

Developed with a “digital-first” approach, Oracle Service helps brands deliver predictive, unique, and hyper-convenient experiences. By leveraging connected data and AI, Oracle allows brands to automate vast amounts of service experiences, allowing organizations to scale and service more customers.

Oracle Field Service is a cloud native field service management solution that automates, schedules, routes, and equips mobile workers at a customer’s home, office, or installed asset location.


Oracle Commerce provides a platform to move businesses online and connect to an organization’s front-and back-office systems.

Oracle CX spans the entire customer experience

The Oracle Advertising and CX suite offers multiple levels of business intelligence capabilities including in-application, cross-applications (front-back office) and cross-enterprise.

Our vision is to enable our customers to deeply understand their buyers and deliver contextual cross-channel experiences to improve outcomes and customer satisfaction.

Read The Forrester Wave™: CRM Suites, Q3 2022 to see how we stack up against the top vendors.

Forrester Wave: CRM Core Solutions

The Forrester Wave™: CRM Core Solutions, Q3 2022 focuses on vendors with a comprehensive CRM core solution offering that is unified or integrated in the core CRM solution.

Oracle received the highest scores possible in these criteria:

  • Field sales
  • Sales operations
  • Customer success
  • Renewals management
  • Digital-first customer service
  • Customer service operations
  • Business intelligence

A recent survey of 200 sales professionals from B2B or B2B2C businesses revealed that nine out of ten sellers use their CRM daily.

CRM is a necessary part of selling and servicing customers on a daily basis and should create an environment for productivity and efficiency. Businesses can capture more customer interactions and deeper engagement data that they can use to create a more complete customer view and enhance both the seller and buyer experience.

We are investing in a CRM solution that works for sellers. With easier access to complete customer data, helpful recommendations, and a better user experience, sellers can work smarter, not harder.

Read The Forrester Wave™: CRM Core Solutions Q3 2022 to see how we stack up against the top vendors.


Watch this quick video about how Oracle Advertising and Customer Experience empowers your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

To keep up with the latest product enhancements and releases across Oracle Advertising and Customer Experience, visit

Carrie West

Senior Product Marketing Manager, Oracle Advertising and CX

Carrie West is a Senior Product Marketing Manager at Oracle. Focused on go-to-market initiatives for Oracle Sales, Carrie has extensive experience in setting strategy, driving execution, and obtaining measurable ROI for marketing and sales initiatives.

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