Oracle named a Leader in the 2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Gartner, “Magic Quadrant for B2B Marketing Automation Platforms”; Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin; September 2023. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademarks and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

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In today's constantly changing B2B marketing landscape, the ability to continuously adapt and evolve is no longer a choice but a necessity.

On the external front, B2B buyers anticipate companies to provide personalized experiences that align seamlessly with their needs at every step of their buying journey across their preferred communication channels. Internally, marketing and sales teams are expected to deliver tangible business results and demonstrate their value while working within tighter resource constraints. Not to mention the added complexity of emerging technologies and privacy regulations.

To navigate this dynamic landscape and prove their value with less, marketing and sales teams must eliminate the silos between disparate data systems and processes. This unified marketing and sales through integrated data and streamlined workflow is crucial for delivering a consistent experience across the customer life cycle and achieving profitable long-term business growth.

We are delighted to share that Oracle has again been recognized as a Leader in 2023 Gartner Magic Quadrant for B2B Marketing Automation Platforms for the eleventh consecutive year1,2. Gartner defines companies in the Leaders quadrant as: “Leaders provide functionality that support all assessed B2B marketing automation functional capabilities, most notably customer profile management, lead scoring/qualification, analytics and measurement, and integrations with other applications. Leaders have expansive product roadmaps, demonstrating a commitment to helping clients apply AI to lead generation processes and manage a consistent experience across the customer lifecycle.”

We are proud of our large community of thousands of Oracle Eloqua customers in every industry worldwide who have entrusted us to help them further streamline their marketing and sales operations and deliver a paramount customer experience.

Oracle Eloqua Marketing Automation Platform is a marketing automation application that enables B2B and B2B2C companies to design and deploy personalized multi-channel campaigns in real-time with efficiency afforded by AI and award-winning intuitive user interface; capture and qualify leads and opportunities at scale with customer and account intelligence and scoring; and guide the buying committees through phases of complex buying journeys to get them ready to buy.

Here are just a few of our capabilities that we believe contributed to our recognition in this Gartner report:

• Deep and broad integrations
• Customer profile management
• Sophisticated multi-channel campaign management
• Account-based marketing
• Marketing and Sales unification with Eloqua Sales Tools and Guided Campaigns
• Intuitive and award-winning Redwood UI
• Oracle ACX Suite

With over 300 plug-and-play first-party and third-party apps from Oracle AppCloud and a fully open API framework, Eloqua’s interoperability and composability ensure seamless integration with companies’ legacy systems, current tech stacks, or any other new technologies they may add as businesses evolve.

Oracle Eloqua’s WYSIWYG editor supports the ability to dynamically personalize content components in emails and landing pages based on customer profiles and real-time behaviors. It provides native SMS and integrates with many paid advertising channels, including LinkedIn, Facebook, Google Ads, and direct mail.

Instead of following a rigid and counter-intuitive campaign builder that is step-by-step, Eloqua offers marketers the agility and flexibility to quickly design impactful cross-channel experiences, identify bottlenecks, and adjust in real-time to optimize campaign performances across email, display search, web, video, and mobile, based on real-time behaviors, preferences, and attributes.

Modern marketing orchestration must extend beyond the demand gen and campaign teams to empower the entire revenue teams to design and automate high-impact tactics and sales plays across all channels, including email, web, mobile, advertising, direct sales engagement, direct mail, and chat. Oracle Guided Campaigns, an Oracle Eloqua app, provides a self-service process for creating brand-approved, personalized, reference-based email campaigns for targeted accounts. With Oracle Guided Campaigns, marketing and sales teams can:

• Enhance Customer Experience: A cohesive approach ensures customers receive consistent messaging and experiences throughout their journey.
• Improve Efficiency: Alignment enables marketing and sales to reduce duplication of efforts and resources, saving costs while improving productivity.
• Accelerate Speed to Market: Marketing and sales can implement highly targeted advertising and marketing campaigns more quickly in response to market changes and customer needs.  
• Increase Conversion Rates: Marketing-generated leads and opportunities are well-aligned with sales efforts, leading to a higher chance of conversion and increased revenue.
• Uncover Data Insights: Collaborative efforts lead to more accurate data collection and analysis, allowing for better-informed decisions.
• Drive Faster Growth: With unified marketing and sales, companies are more likely to achieve sustainable growth and adapt successfully to market dynamics.

When paired with Oracle Unity Customer Data Platform, companies unlock a unified 360-degree customer view from all online and offline first-party and third-party data sources, including data from your back-office applications such as ERP and SCM. With actionable data at their fingertips, marketers can recognize, understand, and know who their customers are, predict what they need now and next and how they like them delivered, and act in real-time with AI-recommended next-best content.

Oracle’s extensive, connected, and AI-powered suite of ACX applications bridges across all front-office functionalities from advertising and marketing to sales and service, and empowers companies to deliver contextually aware and personalized experiences that delight customers whenever and however they engage, with the added efficiency, security, and reliability afforded by Oracle Cloud Infrastructure,

We are immensely proud of our recognition by Gartner. We believe that this recognition further demonstrates Oracle’s ability to deliver a unified and scalable solution that meets our customer’s evolving business needs and enables the future of data-driven marketing and business decision-making.

1. From 2013-2020, this Magic Quadrant was known as Magic Quadrant for CRM Lead Management.
2. In 2013, we were recognized by the name Oracle (Eloqua).

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Note:

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.

Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 20 September 2023, Rick LaFond, et. Al.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.