By: Srishti Sofat, Senior Vice President, Product Development, Oracle
Marketers prepare all year for the holiday shopping season - creating and identifying the best promotions, messages, and channels to deliver to their customers and prospects. Over the past few years many things have changed, including consumer demands and how they interact with brands. Online shopping has become the norm with many consumers using multiple channels to browse and buy (web, SMS, in-app, social and advertising). Personalized experiences with targeted messages and relevant content are the key to engagement – customers want to feel like you're speaking to them directly and they want to be presented with content that is tailored to their individual wants and needs at the right time and on the right channel. To do this effectively, for millions of customers, marketers need to stay ahead of the curve by understanding developing trends and adopting solutions that do the work for them, like AI and ML for scaled personalization, recommendations, and targeting.
Throughout the month of November, our customers have sent over 25 billion messages via Oracle Marketing’s email, web push, mobile push, and SMS channels. While Thanksgiving week is still the biggest shopping week of the year, consumers are now shopping earlier and earlier, and marketers are meeting the demand. Think of all the messages you’ve received in your inbox over the past month; many of them may have been sent by the amazing marketers who use our solutions.
With Oracle Marketing suite, brands have the ability to orchestrate that experience end-to-end: from building hyper-targeted audience segments, to creating the campaigns and personalized content that support customer interactions at every touchpoint (on every channel), and insights that help marketers stay informed on campaign performance so that they can continue to enhance their strategy and build stronger connections with each and every customer based on their behaviors and preferences.
Each year we diligently prepare for the billions of messages and interactions that go through our systems during the holidays to empower our customers who expect the best - a performant, efficient, and scalable solution that supports the volume and activity they anticipate from their teams and customers throughout the holiday season. This year was no different. We were ready – and our customers were eager to send.
It’s invigorating to see all the impressive and influential campaigns that have been circulating this holiday season, and I’m very proud of the work we’ve done to guide and support our customers. I wish you all a safe and peaceful holiday and much success in 2023.
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