Oracle engineers CRM's future

July 13, 2022 | 2 minute read
Rob Tarkoff
Executive Vice President and General Manager, Oracle Customer Experience
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Building on the momentum of a strong FY22 and the recent introduction of Oracle Fusion Marketing, a new cloud service that automates lead generation and qualification for the first time ever, we're about to deliver the next breakthrough in sales and marketing technology. On July 26 at 10 a.m. CT we will offer a sneak peek at The Future of CRM and showcase a better way to increase revenue and drive sales.

In the last six months, some of the most well-known brands in the world, including Ricoh, Mazda Motor Europe, Broadcom, and more have trusted Oracle CX with their sales pipelines. Taking advantage of our expertise across industries – from industrial manufacturing, to telecommunications, to financial services – we are helping sales teams build complete views of their customers, nurture lasting relationships, and make every interaction with their customers matter. We’ve never been more bullish on our opportunity in the market.

As businesses around the world enter yet another chapter of turbulent economic uncertainty, the science of selling has never been more important. Nearly one third of sellers struggle to close deals and meet quotas because far too many companies are equipping their sales teams with outdated, obsolete CRM systems. In a moment when customer demand has never been higher and a business’s margin for error has never been smaller, sellers need AI-powered, predictive intelligence that gives them the insight and bandwidth they need to close more leads.  When that happens, they’ll be able to exceed their sales targets and sit down with their next customer with confidence knowing their competitors are in the rear-view mirror.

For more on the next generation of Oracle Fusion Sales, register for Oracle Live, The Future of CRM: Engineering Connected Sales Experiences on Tuesday, July 26, 2022 11 a.m. ET / 12 p.m. BRT / 5 p.m. CEST.

Rob Tarkoff

Executive Vice President and General Manager, Oracle Customer Experience

Rob Tarkoff joined Oracle in 2018 to lead Oracle Customer Experience (CX) Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy.

Tarkoff spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as president and CEO of Lithium Technologies, he created the leading software in online communities. Prior to that, Tarkoff ran the Digital Enterprise business for Adobe.

Tarkoff holds a BA in political economy from Amherst College and a JD from Harvard Law School.

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