Oracle sets the gold standard for B2B commerce in the "2021 Paradigm B2B Combine"

August 26, 2021 | 3 minute read
Annie Calfo
Product Marketing Manager, Oracle Advertising and CX
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The rapid evolution of digital customer experience (CX) brought on by the pandemic creates great opportunities—and challenges—for B2B organizations and their sellers. Today’s B2B buyers expect a broad selection of channels to both research specific products and services and complete their own transactions. With almost two years of virtual selling behind us now, business leaders have realized that the need for a robust digital strategy is here to stay.

According to McKinseyecommerce is ranked as the most effective way to sell B2B products and services. In today’s digital age, it’s also becoming a top business priority, one that Oracle is proud to be able to support. In fact, Oracle was recently awarded 10 out of 10 medals in the 2021 Paradigm B2B Combine based on our commitment to delivering personalized digital experiences for our customers and helping them do the same for their customers.

Oracle named top vendor in 2021 Paradigm B2B Combine

The Paradigm B2B Combine evaluates 10 ecommerce solutions annually based on their company vision, product capabilities and roadmap, go-to-market strategies and tactics, partner ecosystem, and customer case studies.

When interviewed for the report, “customers spoke highly of Oracle Commerce’s promotions capabilities and lauded the solution’s site search offering and configurator functionality,” said Andy Hoar, chief executive officer at Paradigm B2B.

Aside from being recognized as a top vendor, Oracle won two gold medals—for our Ability to Execute and Promotion Management—and four silver medals for:

  • Customer Service & Support
  • Vision & Strategy
  • Sales & Channel Enablement
  • Transaction Management

Oracle B2B Commerce was also recognized with four bronze medals for strengths in:

“We’re thrilled to win 10 out of 10 medals for the outstanding B2B capabilities native to Oracle Commerce and continue to set the gold standard as a leading enterprise digital commerce solution,” says So Young Park, Senior Director of Product Management at Oracle. “Our focus is on driving revenue transformation throughout the business by bringing complex products and services online at scale, giving our B2B customers the ability to deliver superior customer experiences through robust B2B features and market innovations.”

Oracle Commerce helps you build a better buying experience

Simply hosting a B2B site is no longer enough. Successful selling requires a B2B commerce solution that gives you the power to get to know your customers and deliver relevant experiences—wherever and whenever they choose to engage with you.

Oracle Commerce helps business leaders bring products and services to market quickly and easily, curating and personalizing the experience across all digital channels. With streamlined channel execution and unique features like content management, configure, price, quote (CPQ), and subscription management, B2B companies can tailor promotions, target buying groups by loyalty status and audience type, create quotes, and ultimately drive better business results.

Read more about our recognition and digital commerce solutions in the 2021 Paradigm B2B Combine.

Want to see how Oracle Commerce can help you build personalized buyer experiences, innovate faster, and boost sales? Take a quick product tour below.

Oracle B2B Commerce product tour


Annie Calfo

Product Marketing Manager, Oracle Advertising and CX

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