Manufacturing Insights: Enterprise Digital Transformation – Everything You Need to Know About the Event

April 2, 2021 | 2 minute read
Beth Perry
Senior Content Marketing Manager, Oracle Advertising and CX
Text Size 100%:

On Thursday, April 15, Oracle customers and executives hosted Manufacturing Insights: Enterprise Digital Transformation, an Oracle CX Virtual Summit.

Learn how Oracle can help you drive service transformation in manufacturing and provide a fully digital, frictionless customer experience.

Watch the replay today!

Featured speakers

  • J.B. Wood, President and CEO, Technology Services Industry Association
  • Livingston Jebakar, Solution Architect, Zebra Technologies
  • Pradeep Atluri, Vice President, Information Strategy and Technology, Badger Daylighting
  • Paul Parsons, Director of Service and Technical Support, Canon Medical
  • Ines Taverniers, Business Controller, Melexis
  • Scott Creighton, Vice President, Product Management, CX Industry Solutions for Manufacturing, Oracle


Agile digital service transformation will help manufacturers elevate customer satisfaction, support customer-led innovation, deliver new revenue models, and disrupt competitors.

This 75-minute virtual event delivered insights into how digitizing end-to-end service processes can help you deliver high-value interactions and get closer to your customers.

State of the Industry
TSIA’s Point of View In this keynote, Technology Service Industry Association President and CEO J.B. Wood highlights the strategies that extend business innovation platforms beyond the lab and into the customer experience, particularly in the age of cloud and managed services.

Business Impact of Digital Transformation
Companies that invest in digital transformation see clear business results. J.B. Wood and a panel of customers discuss how their organizations’ digital transformation has improved business performance.

The Future of Service Management for Manufacturing
Oracle’s Scott Creighton shares how our high tech and manufacturing customers are transforming to provide a unified go-to-market strategy, increase business agility, drive incremental revenue from existing customers, and provide new revenue-as-a-service business models.

Zebra’s “Customer First” Transformation
Zebra Technologies, a leader in enterprise-level data capture and automatic identification solutions, underwent digital transformation to better personalize their customer journey. Solution Architect Livingston Jebakar shares how Zebra optimized their customer and partner digital portal experience with new subscription business model offerings.

Redefined Service with Badger Daylighting and Canon Medical
Badger Daylighting’s Pradeep Atluri and Canon Medical’s Paul Parsons share how their organizations have redefined service to remain competitive with service-first, cutting-edge technology, implementation, and transformation.

Social media

Twitter: The official hashtag for the event is #OracleCXSummit. The Oracle handle @OracleCX will post updates as well.

Facebook: Facebook updates during the event will be shared on the Oracle Customer Experience Facebook page.

LinkedIn: Updates during the event will be shared on the Oracle Customer Experience page.

Upcoming events

Watch the replay of the virtual summit today!

Note that session and event details are subject to change.

Beth Perry

Senior Content Marketing Manager, Oracle Advertising and CX

Beth Perry is a Senior Content Marketing Manager for Oracle Advertising and CX.

Previous Post

Guardian Life Simplifies the Agent Experience with Oracle Service

Jeff Wartgow | 3 min read

Next Post

7 effective ways to commit to diversity in the workplace

Jodi Warner | 5 min read