We talk extensively about changing customer expectations on this blog, including the clear need for an effortless, omnichannel customer experience (CX)—something thatt’s nearly impossible to deliver without effective customer service.
As Oracle VP of Product Management Jeffrey Wartgow shared in our recent virtual summit, “For many organizations, the service team might be the only time they ever connect with a customer.” Their role is no longer “just delivering customer service; they’re delivering holistic brand experiences.”
View highlights and the complete replay of “Deliver Service That Meets the Moment” for more on how you can transform your service organization to make every interaction matter.
Recognizing that customers expect more is one thing; updating your company’s approach to customer service is another.
Lorrie Meyer, senior content marketing strategist for Oracle Advertising and CX, outlined some of the most transformative changes you can make to radically enhance your customer service and provide a higher standard of CX.
Here are six key ways you can support and satisfy your customers—and your customer service representatives too.