How to Prove That Fixing Customer Experience Problems Cuts Costs - and Other News

December 5, 2019 | 2 minute read
Anna Sabryan
Senior Product Manager
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Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX Social Content:

  • Don't miss @saastr #podcast w/ @descahill: Why marketing is the gatekeeper of #CX, the relationship between customer success and #marketing today and much more:
  • Come discover new approaches to your toughest business challenges-from creating legendary #CX to unlocking the power of emerging technologies. See the CX sessions and register for your free pass to @oracleopenworld: #OOWLON
  • Check out @descahill article on #CDP market dynamics, #OracleCX and @forrester research on CDP buyer results. #customerexperience
  • #OFSC was built from the ground up to take the #customerexperience to the next level #fieldservice #OSvC #CX
  • .@Oracle expands #CustomerExperience platform with Oracle Digital #Sales


Oracle CX in the News:

Oracle CX leader: Customer experience is now a key c-level driven strategy – Cmo, 12.4.19

  • Marketing chief of the vendor's CX business, Des Cahill, shares his views on experience technology adoption, cultural buy-in for CX and B2B versus B2C marketing approaches.

Oracle expands Customer Experience platform with Oracle Digital Sales – Searchcustomerexperience, 11.18.19

  • Oracle last week introduced Oracle Digital Sales, a CRM tool aimed at reducing time for data entry.


Industry News:

How Brands Can Successfully Marry Data Analytics with the Human Touch to Improve CX  - Martechseries, 12.3.19

  • Nearly half of U.S. employees say their company has embedded AI into their standard business processes, and more than half of employees fear that they’ll lose their jobs to advanced automation and robots.

How To Prove That Fixing Customer Experience Problems Cuts Costs – Forbes, 12.1.19

  • When you improve CX by tracking down the root causes of customer problems and then eliminating those problems, you make customers happier and save your company money.

Anna Sabryan

Senior Product Manager

Experienced Social Media & Digital Marketing Professional


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