Bad data leads to bad decisions. Without access to accurate, high-quality data, it’s more difficult for sellers to work effectively and efficiently—and ultimately close deals. That’s why it’s imperative to have enriched, quality data in your customer relationship management (CRM) system. Unfortunately, that’s not often the case.
Ask yourself these questions:
If you haven’t already done so, register for Cloud Customer Connect, Oracle’s premier online cloud community designed to facilitate peer-to-peer collaboration, enable members to keep pace with product strategy, and provide a feedback channel to Oracle development. Sign up today to start leveraging the collective knowledge of Oracle customers and product experts!
One of the main causes of erroneous data is that brands aren’t aligned on an enterprise customer intelligence strategy. What data points will you gather and then act on? What solution(s) will you use to collect, unify, store, and analyze customer data? How will you verify the accuracy of your data to create and maintain records you can trust?
Without such a strategy in place, invalid and incomplete data is pervasive, starting with errors and oversights made during manual data entry and continuing over time as the data in sales and marketing systems decays—eventually becoming obsolete.
Creating such alignment begins with a customer data mastering solution, like Oracle Customer Data Management, which works to fuel a business’s front- and back-office applications with a single customer master record that’s complete and correct.
Our customers are tackling data quality challenges both at the point of creation and over the long term by leveraging the built-in CDM capabilities of Oracle’s CX solutions. Here are just a few of the features:
When it comes to building a customer intelligence strategy, you can take it one step at a time. Understanding and quantifying the current state of your data is a great place to start. That’s why Oracle teamed up with Dun & Bradstreet to offer our customers a complimentary data health scan.
Quickly view the number of duplicates, records missing key attributes, and out-of-date business records.
Identify the percentage of company records that could be enriched with accurate third-party data.
Receive an analysis of company data and how entities are legally linked within a company.
Understand data coverage and enrichment by geographic region, industry, employee size, revenue, and several other attributes.
Oracle remains committed to equipping sales and marketing professionals with tools they’ll use and love. A big part of that is having clean, accurate, and complete data to fuel those systems that sales and marketing professionals can trust.
Log in to Oracle Cloud Customer Connect to complete your free data health scan today. (Account required)
Check out “Essential Strategies for Customer Data Management” to see how a CDM system can help you create a single, accurate record for each individual and company in your database.