These days, the standard sales pitch isn’t enough to close the deal; prospects and leads now expect relevant, personalized sales experiences. But to deliver them, sellers need a complete view of the customer—from their behaviors to their predicted needs.
Give sellers the tools to be more productive so they can focus on making every customer interaction matter.
Take this brief self-assessment to score your organization’s sales strategy. Simply select your functional area and answer a few quick questions to visualize and benchmark your company’s approach to responsive selling.
The first step in making every customer interaction matter is understanding your organization’s current strengths and gaps. This tool can help you quickly identify them for the following categories:
Artificial intelligence (AI) and automation: Can your organization monitor sales engagement levels and touchpoints across all accounts? Can your sellers track activities related to leads or opportunities?
Guided selling: Do you guide sellers through the sales process with intuitive tools and intelligent recommendations?
Seller productivity: Do your sellers have access to intuitive tools that make it easier for them to find the data they need to drive business results?
Mobile application: Can your sellers access and update CRM data at any time from anywhere?
Data and integration: Does your sales organization have a unified view of the customer, connected by online and offline data sources across sales, marketing, service, finance, HR, and supply chain?
Marketing alignment: Is there a tight integration between sales and marketing that provides the context sellers need to act quickly on qualified leads?
Here’s an example of the type of feedback a sales executive could expect to receive from the tool:
Imagine sellers enthusiastically logging into their sales force automation tool each day because it makes their job easier and helps them drive revenue. That could be your organization’s reality if you adopt a more responsive approach to selling. Your team could experience benefits like:
Automate mundane tasks and let AI be the guide with sales automation that uses clean, complete, customer data.
Ditch spreadsheets and build better sales plans with dashboards that align sales goals and forecasts with sales strategy—in real time.
Boost sales and innovate faster by personalizing online buying experiences with an ecommerce solution that connects with your buyers.
Pursue new streams of revenue with a subscription management solution that supports business growth and flexibility.
1. Explore how Oracle Sales Force Automation helps sellers execute the recommended next best action using machine learning and comprehensive, account-level data.