Emotional Connection: Biggest CX Trend - and Other News

March 5, 2020 | 1 minute read
Anna Sabryan
Senior Product Manager
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Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX Social Content:

  • Implementing #OracleCommerce and @OracleMktgCloud Yamaha Motorcycles Group turned to startups to add custom functionality and complete the #CX vision: http://ora.cl/Py0iL  #OracleCX
  • Congratulations to this year's AX50 leaders! Check out the full list of elite executives that are reinventing and transforming #CX http://oracl.info/HmPm50yAsgo @constellationr #AXS2020
  • #OracleCX partner EyeFit4U helps #retailers provide a better online fashion experience http://ora.cl/fj64Q #CX
  • In today’s #ExperienceEconomy, #customers expect #marketers to know them better than they know themselves: http://ora.cl/ib01R #CX
  • #CrowdTwist conducted research into what makes customers loyal, how to engage customers beyond the purchase, and how to design #loyaltyprograms that help drive better #CX: http://ora.cl/1PV2m


Oracle CX in the News:

Agility is critical to meeting customer expectations - Which-50, 3.4.20

  • Oracle has developed what it describes as Autonomous “self-driving” technology, and this underpins all the Oracle SaaS products.


Industry News:

Emotional Connection: 2020's Biggest CX Trend  – Forbes, 2.28.20

  • A study found that 70% of emotionally connected customers spend more than twice as much with the brands they're loyal to and that emotional engagement with consumers could drive a 5% uplift in annual revenue.

CX Is Broken: Five Takeaway's From NTT Ltd's 2020 Customer Experience Benchmarking Report – Forbes, 2.27.20

  • By listening to the voice of the customer, integrating data across systems, in addition to adopting emerging technologies like AI and RPA, companies have the unique opportunity to gain a competitive advantage.

Anna Sabryan

Senior Product Manager

Experienced Social Media & Digital Marketing Professional


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