DaVinci’s Code to Blending Science and Art to Master Sales

April 15, 2019 | 3 minute read
Ambar Castillo
Senior Field Marketing Manager for Oracle CX
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When the name “Leonardo” is mentioned, most think of paintings such as the Mona Lisa.  Or, for those of us born in the 80’s, the Teenage Mutant Ninja Turtle may come to mind as well.  But, taking hard shelled reptiles and one well-known masterpiece of a painting aside, there has never been a better example of the blending of science and art than in the creations of Leonardo Da Vinci, whose repertoire and accomplishments put most Nobel Prize winners to shame. He’s credited for inventing the parachute, helicopter and tank. He’s the epitome of a Renaissance man.

It’s the blend of art and science that many tech and software solutions seek to appeal to the masses. Jobs did it with Apple. Elon Musk created Tesla. While these solutions have a function, the very aesthetic of their form is art, whether you’re looking at a car or an iOS.

This balance of form and function, science and art, has also been the basis for the future of Sales at Oracle.

We’ve had to evolve our thinking because buyers have changed. They’re savvier, smarter, and have more information at their fingertips than ever. So, we’ve had to become more than just a software solution based on analytics and quantitative research. We’ve tapped into the artistic imagination in order to give our sales customers tools to innovate. And, we’ve also mastered the new science of sales.

Customers are the new innovators.

The traditional sales model has been impacted by:

  • Buyers disrupting traditional B2B sales models
  • Growing preference for digital sales engagement and commerce
  • Consumption shifting from ownership to subscription

Therefore, sales leaders should enable and stabilize the scientific function of their Sales teams with an artistic form. This means leaders should enable more intelligent engagement, and provide seamless experiences and answers from anywhere.

AI and Machine Learning can lead intelligent engagement by guiding sales reps through every stage. AI for Sales can give next best offers, best sales actions, forecast accuracy and deal acceleration. It can also give reps smart talking points to help them build intelligent conversations and story telling.

Seamless experiences means connecting all experiences from leads to renewals. Going beyond the traditional, configure, price & quote solutions, commonly known for generating quotes and orders, Oracle CPQ Cloud goes deeper with deal management. Beyond solely winning the deal, CPQ takes an optimal risk and reward trade off to bring in the most revenue.

“Deal Management takes a very pointed look at AI. We are interested in knowing what is the optimal discount percentage to actually provide optimal revenue.” – Chris Haussler, Director of Product Management, CPQ Cloud

Go Beyond CRM

Sales leaders should be able to provide answers anywhere, instantly. Oracle Sales Performance Management is the predictive quota planning and forecasting solution that is ranked as the leader in the 2019 Forrester Wave.

Sales professionals can quickly update records and capture follow ups, including taking detailed next best actions recommended by AI. And now we can take it a step further with Oracle Sales Performance Management to help companies be more flexible, accountable and responsive to improve sales effectiveness and achieve targeted revenue goals. 

If you want to be a bit more Da Vinci like in life, go beyond sales force automation and master the new science of sales, click here to read on.

Ambar Castillo

Senior Field Marketing Manager for Oracle CX

Ambar Castillo is a Senior Field Marketing Manager for Oracle CX, concentrating on strategic accounts. She brings over 15 years of sales and marketing experience in the software and tech space.

Built in Chicago, with strong roots in Mexico, Ambar is a married mother of three daughters, one of whom is a pocket pitbull. In her spare time, she enjoys being outside, cardio forms of exercise, anything art related, and listening to new music.

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