How they did it: Credit Acceptance Corporation arms sales reps with next-gen Oracle CX Sales Mobile

September 3, 2021 | 3 minute read
Mary Correnti
Product Manager, Oracle Sales
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Oracle CX Sales MobileThe sales reps at Credit Acceptance Corporation offer programs to dealers across the nation to help consumers buy cars with credit. As a result, they’re constantly on the road. Access to a reliable, effective mobile app that offers a consistent CRM experience out in the field is a must. 

I recently spoke with Matt Beaty, manager of IT sales experience at Credit Acceptance Corporation, to learn about his organization’s transition from Oracle CX Cloud Mobile to Oracle CX Sales Mobile, Oracle’s next-generation mobile app. The new mobile app was built in Oracle’s new Redwood UX design language and aims to help sellers get more work done with fewer clicks.

Here’s a look at how the team at Credit Acceptance Corporation made the move and their positive results.

Success begins with an organized implementation

To roll out the new mobile application, the company decided on a two-phased approach. They’d first introduce the app to 16 superusers and collect their feedback before introducing it to the rest of the sales organization.

The superusers were a mixed group comprised of several heavy Oracle CX Cloud Mobile users, as well as reps who had never used the app before. The goal: Assess the true value of the new mobile app vs. the previous version before rolling it out to the entire 400-person sales team. 

To get started, the superusers were presented with only the application and the QR code required for setup. “We wanted to understand what level of training was necessary,” Matt recalled.

The feedback from the pilot group was extremely positive, including responses like:

  • “Easier installation”
  • “Easier log-in”
  • “Faster and more intuitive experience”
  • “Polished with better ease of use”

The group loved how intuitive the app was, and they were immediately confident using it thanks to the consistent, familiar UI they were accustomed to in Workspace, the go-to spot in the Oracle Sales web app where users can search across objects, save searches, and take quick actions from the list of resulting records.

The positive feedback for Oracle CX Sales Mobile just keeps coming

After such a successful pilot phase, Credit Acceptance Corporation then released the app to all 400 of its sales reps. The go-live process included providing reps with download and log-in instructions, as well as a quick reference guide with walkthroughs of common tasks.

According to Matt, “The feedback was almost universally positive. We only received one Help Desk ticket in the first weeks of rolling out the application.”

Many customers like Credit Acceptance Corporation have transitioned to Oracle CX Sales Mobile and are finding their reps very pleased with the new user experience. They’re seeing firsthand how the app helps reps get more done in less clicks, giving them more time back to focus on selling—no matter how or where they’re using the CRM.

Oracle CX Sales Mobile helps sellers stay connected anywhere, anytime

Sales organizations like those at Credit Acceptance Corporation need robust, intuitive tools to do their jobs effectively, and Oracle CX Sales Mobile is built to do just that. Equipped with touch and face ID, the app’s action-driven home screen welcomes sellers with a daily sales briefing that points them to the tasks, opportunities, and appointments that need their attention the most. And with native integrations for mobile devices including camera, notes, and contact lists, it’s easy to add contacts, create notes, and upload files directly to Oracle Sales from any location.

See for yourself how Oracle CX Sales Mobile can help your sales team succeed with the brief demo below:

For more information to help you roll out Oracle CX Sales Mobile to your sales organization, check out the following resources:

And if you haven’t already done so, register for Cloud Customer Connect, Oracle’s premier online cloud community designed to facilitate peer-to-peer collaboration, enable members to keep pace with product strategy, and provide a feedback channel to Oracle development. Sign up today to start leveraging the collective knowledge of Oracle customers and product experts!

Mary Correnti

Product Manager, Oracle Sales

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