What are the components of a subscription management system?

April 1, 2022 | 3 minute read
Reanna Gutierrez
Senior Product Marketing Manager, Oracle Advertising and CX
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Discover the components of a subscription management systemSubscription business models require a more intricate management system than traditional quote-to-cash transactions, which only include the quoting and invoicing pieces of the sales process.

There’s so much more to successfully engaging and retaining customers beyond the initial payment, and a subscription management system can help you every step of the way.

Components of a successful subscription management system

Facilitates recurring orders and automated billing

Subscription business models help businesses capture more predictable recurring revenue by charging for products and services on an incremental repeat basis rather than a single lump payment. In addition, a subscription management system can help interpret subscriber activity and intent using rich analytics, expanding opportunities for upselling and cross-selling.

If your subscription management system is not helping to streamline these efforts, you’re not only missing an opportunity to alleviate your sales team’s workload—you’re missing an opportunity to build confidence with your customers.

Additionally, simplifying financial processes can help your team save time and money. Automating previously manual billing processes can help expedite customer payments and offer them a more convenient payment system.

Integrates seamlessly with CPQ

Configure, Price, Quote (CPQ) is a solution that guides sellers through the step-by-step process of creating a customized purchase order for a customer’s specific needs. By streamlining and automating key steps in the pricing and quoting process, CPQ can help reduce errors, increase seller productivity, and boost sales performance.

CPQ software also allows you to collaborate across departments—sales, legal, customer success, and finance—to deliver your customers the best and most accurate quote possible. By integrating CPQ with subscription management, you enable your front- and back-office teams to communicate, share data, and provide more prompt and personalized service to your customers.

12 ways CPQ can help you sell more

Enables a guided selling process

Through all customer touchpoints like pricing, delivery, and billing, subscription management business functions must be intertwined. A guided selling process helps sales teams to accurately guide their customers through all touchpoints of the buying process—all while ensuring the buyer receives a solution that suits their needs.

Supports complex configurations

Subscriptions are inherently complex business models that require proper oversight to ensure that orders are fulfilled and billed correctly, revenue is appropriately recognized, and customers are satisfied. A subscription management platform should help your business connect, track, and manage all these variables more efficiently.

Integrates with your existing ERP and CRM

For businesses already utilizing CRM or ERP, subscription management software can be seamlessly integrated into existing systems to gain insight into a customer’s order history so your team can track buying behavior.

A fully integrated subscription management solution gives teams insight into the entire customer lifecycle through all touchpoints: sales, service, marketing, and ecommerce. A lack of integration between your ERP and CRM and subscription management system can result in data and forecasting inaccuracies, as well as improperly recorded revenue.

Standard KPIs for subscription management systems

In addition to recognizing the key components to successful subscription management, it’s important to understand their impact.

Here are a few standard KPIs to monitor and questions to ask yourself when evaluating the effectiveness of a subscription management system.

  • Is the system helping to minimize complexity?
  • Has the sales process improved and become more efficient?
  • Has there been a change to the average revenue per sale? 
  • Have orders within the buying system been validated and confirmed accurate?
  • How have billing revenue timelines been affected?

Subscription selling offers numerous benefits to B2B businesses and buyers alike, and a robust subscription management system is key to facilitating efficient processes and generating a real impact.

Learn more about subscription business models

Read our Essential Strategies for Subscription Business Models in B2B to discover how you can drive recurring revenue and offer customers flexibility with subscription products and services.

Then, learn how Oracle Subscription Management can help put your strategy into action. Take a quick product tour or watch the brief overview below.

Reanna Gutierrez

Senior Product Marketing Manager, Oracle Advertising and CX

As a Sr. Product Marketing Manager for Oracle Advertising and CX, Reanna is responsible for developing product messaging and positioning with a focus on Oracle’s Configure, Price, Quote (CPQ) and Subscription Management solutions.

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