Clean Up Dirty Data with Oracle Customer Data Management for B2C Service!

November 13, 2019 | 2 minute read
Jeff Wartgow
Vice President, Product Management
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Co-written by Daniel Foppen, Sr. Principle Product Manager, Oracle CX Service

Duplicate, siloed and out-of-sync customer data – otherwise known as rogue customer data – is a huge issue for brands worldwide. Not only does it hinder gaining a full view of a customer, it is costing brands millions of dollars each year. It is estimated that 20% to 40% of all customer records within an organization are duplicates, costing between $20 to $100 per duplicate annually!

Do the math. If you have one million customer records and 30% are duplicates, you would have 300,000 duplicate records. If you take a cost of $50 per record, that means this costs the business $1.5M annually.

To learn more about the various types of rogue customer data and how brands can save money, become more efficient and offer the personalized experiences customers expect today, watch our fun video that explains everything you’d want to know.

Oracle Customer Data Management is Now Available!

What’s the answer? We are announcing Oracle Customer Data Management (CDM) for B2C Service. Oracle’s CDM is a proven solution used successfully by many of Oracle’s B2B customers and now we are making this available for B2C organizations, which typically have a much larger number of customer records. This solution will give B2C enterprise brands the ability to create and maintain the “golden customer record” for tens of millions of customers in siloed systems. To dive deeper, the new CDM for B2C Service offers three components;

  • Customer Data Hub: This is where brands can easily create and maintain a customer master record that is used by multiple systems.
  • Data Quality: The real magic happens here – brands will be able to leverage AI-fueled tools to match and clean rogue data at the scale B2C enterprises command.
  • Enrichment: Our enrichment capabilities ensure correct address information globally thanks to our friends at Loqate, the world’s largest provider of address verification services.

Click to learn more about Oracle Customer Experience.












Jeff Wartgow

Vice President, Product Management

Jeff Wartgow is a member of the Oracle Service product management leadership team. In this role, he works closely with customers and Oracle’s technology teams to help define the company's product vision.

Before joining Oracle, Jeff was with TOA Technologies (acquired by Oracle), where he served as the vice president of product management and also spearheaded relationships with all device, integration, service, and technology partners as vice president of channels and alliances. Before joining TOA, he spent two and a half years as a director at FTI Consulting in San Francisco, where he was charged with developing the company’s first formal partner program. Prior to FTI, Jeff served seven years with Dell Inc., where he managed Dell’s Strategic Alliances for Europe, the Middle East, and Africa, as well as Dell’s New Partner Evaluation program. He also led Dell’s Competitive Intelligence team, focusing on enterprise products.

With more than 15 years of experience in diverse roles across the technology industry, Jeff is an expert on mobility, predictive analytics, big data, enterprise cloud computing, technology ecosystems, partnerships, and integration, as well as the dynamic relationship between hardware, software, and services in enterprise IT architecture.

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