3 AI-driven innovations to support sellers throughout the customer lifecycle

July 6, 2021 | 3 minute read
Annie Calfo
Product Marketing Manager, Oracle Advertising and CX
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To turn every customer interaction into an opportunity, sellers need the right resources to deliver relevant and valuable experiences at every touchpoint. Oracle is delivering on this mission by helping to translate customer buying signals into actions by blending artificial intelligence (AI) throughout the selling process. 

According to Forrester, “Automation and real-time AI recommendations help sellers close business faster and grow the value of existing customers.” AI’s ability to improve sales efficiency and effectiveness has made it a business essential for competing and thriving in today’s experience-driven economy.

Our most recent Quarterly Update on Innovations for Advertising and CX highlighted several sales innovations that use built-in AI features and advanced analytics throughout the entire customer lifecycle to help sellers monitor and maximize deals, account health, and customer satisfaction.

Let’s dive deeper into a few of them:

1. Sales intelligence for leads and opportunities

Remove the guesswork from your sales process by analyzing historical successes and comparing them to similar, currently active leads and opportunities. By building intelligent insights directly into the sales experience, sellers can spend less time deciding what they should do next and more time on developing customer relationships that drive revenue. 

Oracle Sales Intelligence

2. Use AI to pinpoint accounts with the potential for new opportunities

When done right, AI can guide your sellers to the best accounts—those most likely to convert to pipeline—and deliver more personalized content that resonates with your customers. Within our single, intuitive Workspace, sellers can track lead engagement levels to pinpoint, filter, and prioritize lonely accounts. Alert your sellers in real time when you uncover new opportunities within your account base or when leads and opportunities need attention.

Alert sellers in real time

These capabilities and others are why we believe Oracle received the top score in the Current Offering category in The Forrester Wave™: Sales Force Automation Solutions, Q2 2021

3. End-to-end subscription management

New Oracle Subscription Management reporting capabilities give sales teams and subscription managers a clearer picture of account health and customer adoption with features like:

  • Dashboard updates that increase visibility across the subscription lifecycle
  • Predefined AI models to help reduce churn and optimize renewal cycles
  • Self-service control that gives customers subscription access anywhere, anytime
  • Key indicators across sales, customer service and ecommerce that boost customer lifetime value

Oracle Subscription Management dashboard

“These updates to Oracle Subscription Management make it easier for organizations to efficiently and consistently turn insights identified from the aggregate front and back-office data into relevant and timely experiences and next best actions,” said Brent Leary, co-founder, and partner, CRM Essentials.

For more information on these and other recent sales innovations, watch the replay of our quarterly update from Oracle Advertising and CX EVP and GM Rob Tarkoff or check out this video from Oracle VP of Outbound Product Management Katrina Gosek:

Additional resources

  • For more information on how AI can help your organization automate your sales process, read our guide.
  • Take a tour to see how Oracle Subscription Management can help you manage new subscriptions, renewals, and upgrades by connecting your CRM and back office to provide a complete view of a customer’s purchasing behavior.
  • Keep up with all the latest innovations across Oracle Advertising and Customer Experience at oracle.com/cx/innovations.

Annie Calfo

Product Marketing Manager, Oracle Advertising and CX


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