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Oracle Unveils CX Unity at OpenWorld and Other CX News You Can Use

Molly Ambrogi Yanson
Senior Product Manager, Global Marketing, Oracle CX

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX in the News:

The Big Story Podcast: Twitchy Trigger Finger by Ryan Joe, AdExchanger, 10.25.18

Oracle Marketing Cloud announced new positioning within the Oracle structure, along with a new go-to-market strategy for its customer data platform (CDP).

Oracle CX Unity Unveiled at OpenWorld by Jess Scardina, TechTarget, 10.23.18

Signaling that it will dive deeper into the battle of CX improvement, Oracle launched CX Unity, which brings together data from Oracle's various cloud products, and also announced a subscription management software tool. 

Oracle Announces A New Secure Cloud at OpenWorld 2018 by Sam del Rowe, destinationCRM, 10.22.18

At OpenWorld, Oracle announced CX Unity, Subscription Management, and a new SMB data solution for B2B marketers, along with a new secure cloud.

Oracle Gets into the CDP Game with CX Unity by Tilde Herrera, AdExchanger, 10.22.18

Oracle launched a customer data platform (CDP) and Subscription Management service, highlighting insights from Oracle’s Rob Tarkoff. 

Industry News:

Artificial Intelligence Success Comes Through Growth, Not Labor Savings by Joe McKendrick, Forbes, 10.25.18

Seventy-two percent of AI leaders are expecting AI to increase their revenue in the next five years rather than for it cut costs through, for example, the elimination of a human workforce.

Holiday Shoppers Open Up Their Wallets For Experiences by Marianna Wilson, Chain Store Age, 10.23.18

According to Deloitte, experience spending will account for 40 percent of shoppers’ holiday budgets this year, while gifts will account for 34 percent of their budgets.

How AI is Blurring the Lines Between Martech and Adtech by Shalaka Nalawade, MarTech Advisor, 10.23.18

Many believe that MarTech is more about personalization, while AdTech is for media buys, however, AI is helping both groups achieve the same goal: customer experience.

AI Sales Technology Trends for 2019 and Beyond by Bridget Botelho, TechTarget, 10.19.18

AI automation tools for sales technology have the potential to lead sales teams toward certainty in their decision-making, grow pipelines, and reduce risks.

Invest in the Human Side of the Customer Experience Equation by Douglas Eldgridge, CMSWire, 10.19.18

Humans are a vital part of the customer experience process, whether in terms of human or physical capital, ultimately serving customers in the ways they want to be served.

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