On July 8th at 10 AM PT, Brian Simmermon, VP & CIO at Subaru of America and members of his staff, will provide an overview of Subaru's implementation of Oracle's Siebel Marketing. Participants will also have the opportunity to ask the Subaru team questions.
Subaru of America, Inc. (SOA) is the exclusive United States marketer of Subaru products manufactured by Fuji Heavy Industries Ltd. of Japan. SOA serves nearly 600 dealers throughout the United States.
Subaru of America wanted to deepen its customer insights to drive more effective marketing, sales and service activities, so the company turned to Siebel Marketing. Siebel Marketing is helping SOA to more accurately assess customer loyalty and behavior through holistic customer ownership, rather than vehicle-specific profile data. Additionally, SOA has improved its marketing ROI by more accurately segmenting and targeting customers with personalized one-to-one campaign deliverables.
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