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Oracle Named a Leader Again in 2019 Gartner Magic Quadrant for Digital Commerce

Oracle has been named a leader again in the 2019 Gartner Magic Quadrant for Digital Commerce. The 2019 Digital Commerce Magic Quadrant represents the 10th consecutive evaluation in which Oracle has been named a leader in the market.*

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available here.

Here are a few core reasons why we believe we have been named a leader:

1. We're making the hard things easier. Oracle's on-premise product (ATG) has a lot of great capabilities. But, to actually build an end-to-end case, you need a range of skills, including database capabilities to extend the shopper profile to hold personalization data. You also need XML skills to update repository definitions, Java skills to capture interesting data, and front-end JSP skills to put targeters on the page.

With Commerce Cloud, we do this much better. It's easier to extend data objects like the profile. It collects useful personalization data out-of-the-box and adding personalized content to a page is a drag-and-drop operation. Common tasks that took weeks to implement in on-prem can be done in mere minutes. Read more about our strategy from VP of Product Management, Ian Davis.

2. We focus on what the business needs to stay agile and innovate quickly. Business agility and speed of innovation are at the top of every online business's list of priorities. To stay agile, business teams need top-notch business user tools and systems to do their jobs. Commerce Cloud's foundational services like catalog management, order, shipping, payment structures, pricing, and promotions all have fresh UIs and workflows to help merchants and marketers move fast. 

3. We wanted to build a solution that developers can love. The goal of Commerce Cloud is to provide as much extensibility as possiblebut with guide rails that allow Oracle to push regular upgrades and feature innovations without the same long time frames and expense as on-premise solutions.

Commerce Cloud has a unique, flexible model where its API-first architecture is natively headless and supports microservices architectures, if desired. Storefront customization is done via server-side extensibility leveraging Node.js, to maintain upgradeability with our frequent push-updates. We leverage standards-based frameworks like HTML5, CSS and JavaScript. And, we have adapters with plug-ins for low-code integrations to Oracle and third-party applications.

The results from our customers who have moved from ATG to Oracle Commerce Cloud speak for themselves. Check out some of their stories and reach out at any time if you're interested in starting a conversation about what Oracle Commerce Cloud can do for you. In the meantime, get the full 2019 Gartner Magic Quadrant for Digital Commerce.

*For the years 2007, 2008 and 2020, positioning appeared at ATG.

Magic Quadrant for Digital Commerce, August 2019. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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