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Oracle Expands Marketing Cloud Integrations - and Other News

Anna Sabryan
Senior Product Manager

Enjoy our weekly round-up of top news stories across the CX landscape.


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Oracle Customer Experience Cloud Suite News:

Oracle Marketing Cloud Announces New Integrations To Streamline And Optimize Sales Process – Editorial Staff, MarTech Advisor, 5.9.18

  • The new integrations introduced to Oracle Marketing Cloud help deliver powerful data-driven insights to empower sales teams.

Oracle Expands Marketing Cloud Integrations – Editorial Staff, DestinationCRM, 5.8.18

  • The latest Oracle Marketing Cloud product integrations provides sales teams with new data insights to learn, discover and engage with high-potential buyers.

Oracle Bolsters Eloqua With New Platform Integrations – Natalie Gagliordi, ZDNet, 5.8.18

  • Oracle Marketing Cloud’s new integrations with 6sense, Demandbase, LookBookHQ and Mintigo help sales teams identify high-potential buyers and close deals faster.

5 MarTech Takeaways From Oracle Modern Customer Experience 2018 – Shashi Seth, MarTech Advisor, 5.4.18

  • Oracle’s Shashi Seth highlights the top martech takeaways following Oracle Modern Customer Experience 2018, noting the shift to a new normal for martech professionals.

Decoding The B2B Purchasing Puzzle In 2018 – Sudipto Ghosh, MarTech Series, 5.4.18

  • New research led by Oracle Commerce Cloud, B2B Online, Mirakl and WBR Insights reveals top of mind considerations for decoding the current state of B2B purchasing.


Industry News:

What Is Intelligent Content And How Can It Help Marketers? – Dom Nicastro, CMSWire, 5.9.18

  • Marketers can leverage intelligent content as an asset for their marketing efforts, as it makes content adaptable, discoverable and reconfigurable.

How Marketers Struggle With Analyzing Customer Data – Ross Benes, eMarketer, 5.7.18

  • Marketers want more customer data, but the ability to analyze and manage that data has proven to be the biggest obstacle for marketers due to a variety of challenges.

Social Proof Is The Most Important Factor In Selling – Pamela Hazelton, Practical Ecommerce, 5.7.18

  • Social proof, whether through celebrity endorsements, user success stories or word of mouth, is a crucial factor for an online store’s success.



5 Industries That Are Winning With IoT – Kayla Matthews, DMN, 5.9.18

  • The benefits of IoT are far reaching, especially within industries like consumer electronics, healthcare, manufacturing, transportation and construction.

AI May Be Secret Weapon To Retain Sales Talent – Chris Bucholtz, CRM Buyer, 5.9.18

  • AI can be used to solve sales issues, including employee churn, by rewarding a company’s top employees, offering the right tools and identifying any dissatisfaction.


Customer Service:

5 Predictions on the Future of Customer Service - Mikhail Naumov, Forbes, 4.23.18

  • Experts predict, that by 2020, 85% of all customer service interactions will be handled without the need for a human agent: AI will automate simple tasks, agents will have more time, customers will begin outsourcing service…

The Evolution Of Customer Service Metrics - Brad Birnbaum, Forbes, 5.8.18

  • Customer Lifetime Value is the key metric for customer experience-oriented businesses, this evolution is ongoing, and successful businesses need to master it.

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