Oracle Commerce Leads Again in Gartner 2018 Magic Quadrant for Digital Commerce
By Katrina Gosek
According to Gartner, leaders in digital commerce execute against their current vision and are well positioned for tomorrow. I couldn’t agree more! View the full report.
Leaders will bring their customers a cohesive and integrated – yet highly open and extensible - customer experience (CX) platform on which to build their business. These commerce leaders must support the following standards.
1) Pervasive commerce - Commerce engagements often lead the digital customer journey and are growing at an exponential rate. Next generation providers will take an API-first approach with an open and standards-based platform of tools and technologies to support innovation in order to support the customer journey.
2) Beyond commerce – For several years, ecommerce has been much more than just a shopping cart for B2C retail. The next era requires a single platform for brands to build their B2C interactions as well as their B2B trading partners across all industries. The capabilities for a next-gen digital commerce solution include innovations such as hyper personalized marketing and recommendations, built-in A/B testing and powerful search to re-ordering and support for complex products and services.
3) Artificial Intelligence, Machine Learning Infused Commerce – AI/ML data can help online brands to provide better customer experiences and also identify insights and recommendations to business users on how to make decisions that further optimize their business.
Regardless of your business operation model, the time is right to partner with the digital commerce leader. For more information, click here to view the full report to learn more.
Source: Gartner (June 2018)
Gartner "Magic Quadrant for Digital Commerce", Penny Gillespie, Jason Daigler, Mike Lowndes, Christina Klock, Yanna Dharmasthira, Sandy Shen, 5 June 2018.
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