As consumer expectations continue to outpace customer experiences, CX professionals are faced with the reality of trying to keep up. And while the challenges faced by marketing, commerce, customer service, and sales practitioners differ, Oracle is focused on removing the barriers that prevent organizations from creating legendary customer experiences. The latest innovations, announced today at Modern Customer Experience 2018, will help CX practitioners on their journey to delivering smarter CX.
Announcing Oracle Infinity and CX Audience
New data innovations across Oracle Marketing Cloud enable marketers to better pinpoint their audience and build deeper, more profitable customer relationships. By eliminating data silos and providing real-time behavioral insights, companies can craft personalized, contextual, and highly relevant customer experiences. Marketers can now capture and analyze data at scale just as quickly as customers can interact with their digital assets.
Announcing Oracle Loyalty Cloud:
When acquiring a new customer is seven times more expensive than keeping an existing one, Oracle Loyalty Cloud makes it easier for businesses to keep their best customers happy and influence new customer acquisition. The solution empowers organizations to engage and delight customers with personalized programs and spans every phase of the customer lifecycle while improving consumer loyalty, advocacy, and value.
Oracle CX Cloud Updates:
A series of new updates across the Oracle CX Cloud Suite will empower marketing, sales, commerce, and customer service professionals to craft smarter CX strategy and advance their careers. These innovations include new artificial artificial intelligence based applications, virtual assistants, and innovative search, voice, and video capabilities, to name a few.
To get an inside look at Oracle’s Modern Customer Experience 2018 in Chicago, follow along with the hashtag #ModernCX
By Fortune Alexander, Sr. Director, CX Product Strategy, Oracle Gartner has just named Oracle a Leader once...