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Nucleus Research Names Oracle Customer Experience Cloud a Leader in CRM Value Matrix

Nucleus Research, a global provider of technology research and advisory services, named Oracle Customer Experience (CX) Cloud a leader in its just-published CRM Value Matrix 2H2016. This marks the sixth consecutive time Oracle CX Cloud has been recognized as a leader in the prestigious peer benchmarking report.

In its coverage of 20 other vendors, Nucleus noted Oracle’s many functional releases in the last six months. “Oracle CX Cloud maintains its position as a leader in the Value Matrix with continued investments in functionality across the suite, as well as furthering its user interface strategy for its cloud products that improves usability and productivity for users,” Nucleus Research CRM Technology Value Matrix 2H2016, Moira Smalley, Analyst, and Rebecca Wettemann, VP, Research.

Product enhancements released since April 2016 include the following:

  • Oracle Field Service Cloud: Completely connected customer service experience with field service enhancements that increase mobility and improve the connection between contact center and field service agents
  • Oracle Service Cloud: Multiplatform Mobile Accelerator to create tailored mobile applications, and new capabilities in Knowledge Advanced, web customer service, policy automation, and field service
  • Oracle Data Cloud: Business-to-business audience solution, a data marketplace that improves Oracle’s data-driven marketing and account-based marketing capabilities.
  • Oracle Sales Cloud: Improved partner relationship management capabilities and extended industry solutions, as well as improved Oracle Configure, Price, and Quote Cloud and Oracle Commerce Cloud.
  • Oracle CX Cloud: Industry-specific solutions for financial services, communications, high tech, manufacturing, and consumer goods

The CRM Value Matrix covers vendors with functionality across the three pillars of CRM: sales, marketing, and service. It evaluates vendors on functionality and usability, two fundamental measures that indicate an application’s ability to deliver initial return on investment and maximum value over time, according to Nucleus Research.
We are honored to be recognized by Nucleus for our investment in Oracle CX Cloud suite and our commitment to helping customers digitally transform the customer experience across sales, marketing, and service. Wherever you are in your digital transformation process—whether just beginning, near the end, or somewhere in the middle—the CRM Value Matrix is an objective and indispensable resource that can help guide you.
Get your complimentary copy of the Nucleus Research report. Visit our website to learn more about Oracle Customer Experience Cloud suite.

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