By Manoj Goyal, GVP Engineering for Oracle Marketing Cloud Let’s all repeat it together - the traditional “customer journey” is dead! Consumer expectations...
By Manoj Goyal, GVP Engineering for Oracle Marketing Cloud Let’s all repeat it together - the traditional “customer journey” is dead! Consumer expectations have changed. The real way customers engage with brands is dynamic, unpredictable, and they expect to be served with a relevant experience in real-time, every time they interact with a brand. Thus, while the problem of understanding customers continues to get more challenging, the solution to serve them these...
By Manoj Goyal, GVP Engineering for Oracle Marketing Cloud Let’s all repeat it together - the traditional “customer journey” is dead! Consumer expectations have changed. The real way customers...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Oracle Answers the Call to Help Cities...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Oracle Answers the Call to Help Cities Improve Citizen Services by Oracle, 10.16.18 Cities across the country have selected Oracle Service Cloud to rethink traditional 311 services and provide the best possible citizen experience. <<Click to Tweet. The End of Ownership by Des Cahill, Oracle CX Blog, 10.18.18 As consumers trade brand loyalty for new experiences,...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Oracle Answers the Call to Help Cities Improve Citizen Services by Oracle, 10.16.18...
When I was a kid, there were three channels on TV. You had to be home in your living room to watch your favorite shows at the exact time when they were...
When I was a kid, there were three channels on TV. You had to be home in your living room to watch your favorite shows at the exact time when they were broadcast. Now? I can binge on Westworld, The Walking Dead, or Leave it to Beaver, whenever and wherever I want. There are hundreds of satellite and cable options like Hulu, Netflix, AppleTV and Amazon Prime offering something for everyone. NBA Channel, heck yeah! This explosion of choice is happening in practically every...
When I was a kid, there were three channels on TV. You had to be home in your living room to watch your favorite shows at the exact time when they were broadcast. Now? I can binge on Westworld,...
Sitting in between a CRM and an ERP, a CPQ is the middle child of any great business! This is because while it’s vastly underrated by those who see it as a mere...
Sitting in between a CRM and an ERP, a CPQ is the middle child of any great business! This is because while it’s vastly underrated by those who see it as a mere sales automation add-on to the more popular, front-facing CRM, a CPQ is actually indispensable. Just as a middle child is integral to connecting the family together, a CPQ does the same for a business. Complimenting the front office, a CPQ is the vital link that gives currency to the downstream fulfillment, the ERP....
Sitting in between a CRM and an ERP, a CPQ is the middle child of any great business! This is because while it’s vastly underrated by those who see it as a mere sales automation add-on to the...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Interview with Shashi Seth, SVP, Oracle...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Interview with Shashi Seth, SVP, Oracle Marketing Cloud by Sudipto Ghosh, MarTech Series, 10.10.18 Oracle SVP Shashi Seth covers his experience with product innovation, Oracle’s position within the CX market, and how CMOs can utilize recent innovations within the space. <<Click to Tweet. OK Google, What Does the Future of Marketing Look Like? by Shashi Seth,...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Interview with Shashi Seth, SVP, Oracle Marketing Cloud by Sudipto Ghosh,...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Q&A: Oracle Adaptive Intelligence Strategy...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Q&A: Oracle Adaptive Intelligence Strategy Pervades Apps by Mark Labbe, TechTarget, 9.28.18 Oracle's Melissa Boxer discusses the evolution, advantages, and future of Oracle AI Apps, noting AI use cases within the Oracle Sales Cloud portfolio. <<Click to Tweet. Empowering the Next Generation of Field Service Technicians with Augmented Reality by John Ranalli,...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Q&A: Oracle Adaptive Intelligence Strategy Pervades Apps by Mark Labbe, TechTarget,...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Oracle Announces Updates for Eloqua, the B2B...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Oracle Announces Updates for Eloqua, the B2B Marketing Automation Platform by MarTech Advisor's Editorial Staff, 9.26.18 New updates to Oracle Eloqua help marketers accelerate lead generation and increase conversion rates through content creation, sales tools and auditing capabilities. <<Click to Tweet. The Future of Commerce: Customer Experience by Michael...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Oracle Announces Updates for Eloqua, the B2B Marketing Automation Platform by MarTech...
Originally published on SmarterCX View a complimentary copy of the full report. When it comes to customer experience, we tend to hear and read a lot about the...
Originally published on SmarterCX View a complimentary copy of the full report. When it comes to customer experience, we tend to hear and read a lot about the ever-changing needs of the customer, shifts in both B2B and B2C buying habits, and the rise of the digitally-native consumer. Less talked-about but perhaps equally as important to creating a smarter customer experience are the humans and the technology on the other end of the interaction – including salespeople, sales...
Originally published on SmarterCX View a complimentary copy of the full report. When it comes to customer experience, we tend to hear and read a lot about the ever-changing needs of the...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Sales and Service Tech: Two Sides of the Same...
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Sales and Service Tech: Two Sides of the Same Coin? by Kate Leggett, Forrester, 9.17.18 According to Kate Leggett, evolving sales and service organizations need the right data at the right time to focus on nurturing customer relationships. CRM vendors, like Oracle Engagement Cloud, are making this easier by bringing historically siloed departments together....
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX in the News: Sales and Service Tech: Two Sides of the Same Coin? by Kate Leggett,...
