Welcome to the Oracle CX blog:
The latest in customer experience strategy, technology, and innovation.

Mobile Phone Consumers Demand a Better CX and Other CX News You Can Use

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX in the News:

Oracle Responsys Introduces SMS Public Aggregator Network, by The MTA News Desk, MarTech Advisor, 7.17.18

Oracle Responsys’ new SMS Public Aggregator Network (SPAN) enables customers to quickly find, order, and manage SMS services directly from the mobile aggregator of their choice.

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Gartner’s Magic Quadrant for Sales Force Automation, Gartner, 7.9.18

Learn why Oracle was named a leader in Gartner’s 2018 Magic Quadrant for Sales Force Automation.

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Fysiko Aerio Hellenic Energy Company Transforms with Oracle, 7.16.18

In this video, learn how a 160-year-old Greek company is transforming their customer experience with Oracle Service Cloud and Oracle Marketing Cloud.

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42 Simple Rules For The Worst CX, 7.16.18

There is plenty of advice on how to deliver a great customer experience. But what if your goal is to offer bad CX? Oracle Service Cloud’s Outbound Product Management Team created a tutorial with simple rules to do just that.

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Industry News:

Can You Hear Me Now? Some Mobile Consumers Want Better CX, by P.J. Bednarski, MediaPost, 7.24.18

Mobile network customers ranked poor customer experience near the top of their list of irritants, along with price and choice, leading them to look into competing offerings.

Four Predictions On How Retailing Will Evolve, by Marianne Wilson, Chain Store Age, 7.25.18

Global analytics provider Quantzig predicts that retail stores will evolve to eliminate long checkout queues, recognize customers, embrace a Millennial mentality, and more.

Brands Value Quality Over Quantity When It Comes To Influencer Marketing, by Corey Brueggemeyer, Loyalty360, 7.25.18

Marketers are expanding their influencer marketing strategies, but in order for these strategies to be effective, customers must trust the influencers’ authenticity.

Improving Digital Connections With Customers, With TGI Fridays CMO, by Blake Morgan, Forbes, 7.24.18

Stephanie Perdue, TGI Fridays’ CMO, offers insights to improve digital touchpoints with customers via initiatives like loyalty programs.

When Should Marketers Use AR And When VR, by Barry Levine, MarTech Today, 7.24.18

When deciding between AR and VR, marketers should identify the overarching goal of their campaign and decide whether to fully suspend reality (VR), or simply add to it (AR).

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