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Mastering Your Customer Experience Approach at Modern Commerce Experience 2017

Mia McPherson
Content Strategist

Mastering the customer experience is a non-negotiable in today’s competitive landscape as organizations are increasingly challenged with delighting customers at every touchpoint. 

Achieving this seamless experience is no accident – it’s the result of well-coordinated, agile environment wherein the organization, its structure, teams, and technology work in tandem.

We’ve designed a series of sessions for Modern Commerce Experience 2017 that are focused on helping you master the customer experience. Come and hear how commerce industry leaders tap into customers’ desires and deliver the experiences that earn loyalty and revenue.

Sessions include:

“Experience Management in 3 Steps”

Wednesday, 4/26 at 2:30pm - 3:00pm
Thursday, 4/27 at 2:00pm - 2:30pm

Andrew Webb, Director, Product Management, Oracle

Have you identified your target customer segments and need to address the online experience to match? Building a solid foundation in experience management for the global market will allow you to focus on iterating rapidly and dynamically as you see growth. This session will provide 3 basic themes to follow in experience management to set that foundation for future growth. 

“Building & Driving Customer Self Service Experiences with CPQ and Commerce Cloud” 

Wednesday, 4/26 at 4:45pm - 5:30pm

Douglas Berringer, Sales Operations Business Solutions Architect, Calix

Cutting edge customer experience and true self-service capabilities are elusive goals for many businesses. Calix, a San Francisco bay area telecom equipment provider, stands out as a model for others to follow.  During this session, Douglas will discuss how Calix is leveraging key technologies in Oracle CPQ, Commerce Cloud, and Integration Cloud Service to deliver seamless experiences including through key data integration points across products, accounts, and pricing.   

“Roadmap to Digital Commerce Success with Forrester Research” 

Thursday, 4/27 at 8:45am - 9:45am

Katrina Gosek, Senior Director, Product Management, Oracle
Mark Grannan, Senior Analyst, Forrester

Are you prepared to attract, win, serve, and retain today’s consumer? The success of your digital strategy requires bridging the gap between your core capabilities and what customers want. Join guest speaker, Forrester Senior Analyst Mark Grannan, to learn how to develop a digital experience playbook for success. Mark will discuss key trends in consumer online shopping behavior, how to develop a successful digital experience technology strategy and roadmap, the essential components of a modern digital experience platform, and how to achieve quick-wins AND long term investments simultaneously.

View all Modern Commerce sessions


Register for the Modern Commerce track of Modern Customer Experience today:

Register for Modern Commerce Experience 2017

Please note that session details and speakers are subject to change.

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