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Managing Social Relationships for the Enterprise – Part 1

Guest Author
Reggie Bradford

By Reggie Bradford, Senior Vice President, Oracle 

Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide. 

Oracle understands that the consumer is in control and as such,
brands must evolve and change to meet growing needs. In addition,
according to social media thought leader and Analyst from Altimeter
Group, Jeremiah Owyang,
companies now average 178 corporate-owned social media accounts. When
Oracle added leading social marketing, listening analytics and
development tools from Vitrue, Involver, and a social monitoring company to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise. 

The fundamental shift from transaction to engagement means that
enterprises need not only a social strategy, but should also ensure that
the information and data received from social initiatives flow back to
marketing, sales, support and service. Doing so enables companies to
deliver a proactive and compelling experience and provides analytics to
turn engagement into opportunity – and ultimately that opportunity into

On September 13, 2012,
I am delighted to sit down with Jeremiah to further the discussion
about how enterprises are addressing social media strategies and
managing content. 

In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cfinn, @jowyang).
Use #oracle and #socbiz to submit questions and follow the
conversation. I look forward to speaking with you and answering your
questions online. 

For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness.

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