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Loyalty Program Predictions for 2019

Carrie Leader
Principal Product Manager, Oracle CX

By Carrie Leader, Principal Product Manager, Oracle

There is a stark dichotomy between the growth of loyalty programs and the steep decline of customer loyalty itself. Give many retailers credit for trying but they continue to struggle to differentiate on merchandising, pricing and promotions, and store design. As Forrester points out, “customer relationships are now the only remaining source of competitive advantage, which makes earning customer loyalty mission-critical in the age of the customer.”

This highlights the critical importance of developing programs that help deliver on true customer loyalty.

The Oracle Loyalty Cloud team collaborated with several of our application partners to forecast where the customer loyalty landscape is headed in 2019. The eBook titled, “Industry Experts Share Their Predictions for Customer Loyalty” features 7 loyalty trends that are sure to shake up the traditional points-for-purchases scheme.

Here’s a preview of the predictions contained within:

  • 2019 will see the unification of CX, digital transformation, and customer loyalty into a single strategy.
  • Wifi-based loyalty engagement will be the easiest way to engage customers while they are shopping at your store.
  • Nonpublished, “secret” tiers with highly valued rewards and experiences will be used to drive broader brand commitment.
  • The consolidation of loyalty programs across retailers and service companies is coming as consumers become disillusioned by the sheer number of reward programs.

Don’t miss a single prediction! View the full report here.

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