By Carrie Leader, Principal Product Manager, Oracle
There is a stark dichotomy between the growth of loyalty programs and the steep decline of customer loyalty itself. Give many retailers credit for trying but they continue to struggle to differentiate on merchandising, pricing and promotions, and store design. As Forrester points out, “customer relationships are now the only remaining source of competitive advantage, which makes earning customer loyalty mission-critical in the age of the customer.”
This highlights the critical importance of developing programs that help deliver on true customer loyalty.
The Oracle Loyalty Cloud team collaborated with several of our application partners to forecast where the customer loyalty landscape is headed in 2019. The eBook titled, “Industry Experts Share Their Predictions for Customer Loyalty” features 7 loyalty trends that are sure to shake up the traditional points-for-purchases scheme.
Here’s a preview of the predictions contained within:
Don’t miss a single prediction! View the full report here.