Listen to Westrock discuss their digital transformation triumphs as they transitioned into selling their products fully online!
Join us to learn how WestRock Company, one of the nation’s leading corrugated and paperboard manufacturers and distributors, transitioned their sales approach for their smaller clients from manual, very labor intensive processes like phone, fax, email, and field sales reps, to a much more compelling, automated, and personalized experience for each of their customers by introducing B2B online eCommerce.
Watch LIVE as our expert podcast panel discuss the business drivers that pushed WestRock to move into online eCommerce, the internal and external challenges associated with doing so, and ultimately the great value and benefit to both WestRock and its customers in making the leap… and see and hear all of this in just 30 minutes in a very concise and engaging audio/video broadcast!
Paul Zaher, VP eCommerce, WestRock
Paul joined WestRock in 2016 and leads the company’s Digital Customer Experience initiative. In this role, he is responsible for delivering new digital solutions for customers and employees and changing the ways that WestRock engages with its customers. Prior to joining WestRock, Paul held leadership roles at Dunkin’ Brands and Limited Brands.
Jay Atkinson, Senior Principal B2B Product Strategist, Oracle Commerce
Jay has been in eCommerce for over 18 years. He has spent time working as a retailer, consultant and product manager, doing design, development and strategy. Over the course of his career he’s worked with Sony, Ticketmaster, CVS, Home Depot, Costco, Office Depot and many others. His roots are in UX & Design, however, he is just as comfortable talking about code and servers.
Mike Graziano, SVP Sales, Marketing & Client Services, TAISTech
Mike (“Graz”) joined TAISTech in 2012 where he leads the Sales, Marketing, and Partnership activities for the company. Major account wins under his tenure at TAISTech include WestRock, Lululemon, Vitamin Shoppe, CORT, Rue 21, Things Remembered and Visionworks. His eCommerce roots date to 1997, and prior to joining TAISTech, he held leadership positions at several leading digital agencies.