At Oracle, we’ve helped more companies leverage technology to solve industry-specific business challenges in sales, marketing and service. In particular, we’ve identified six key CRM megatrends that companies are grappling with today. These megatrends include cross channel, mobility, social media, customer driven solutions, cloud computing and real-time decisioning. As part of Oracle’s Industry Innovation Series, we will highlight some of the thought leadership our Industry CRM Product Management team is providing to help customers address these megatrends and major industry challenges.
Watch this short 7 minute video to hear Carey Wong of Oracle Development summarize these trends and highlight how Oracle’s industry teams are addressing the trends with innovative CRM industry capabilities.