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Innovative B2B Marketing Strategies and Other CX News You Can Use

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX in the News:

Mack Trucks Proves B2B Doesn’t Have To Be Boring With RoadLifeTV Campaign, VR by Klaudia Tirico, Demand Gen Report, 8.1.18

Mack Trucks is leveraging offerings like Oracle Marketing Cloud in its digital marketing initiatives, including Mack Trucks’ latest launch of RoadLifeTV.

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In Kenya, Virtual Tax Services Improve Compliance, Boost Revenue by Sasha Banks-Louie, Forbes, 7.31.18

Kenya Revenue Authority is on a mission to build brand love and increase Kenya’s tax compliance with Oracle CX. Learn how they’re succeeding in doing just that.

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The Future Is Now! @ Oracle Marketing Cloud by Jeff Leroux and Shastri Purushotma, B2B Signals, 7.30.18

Technology is accelerating the pace of change within modern marketing and creating profound implications for businesses, according to insights from Oracle’s Shashi Seth.

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Industry News:

B2B Firms Now Embracing AR/VR As Powerful Sales Tools

by Greg Nichols, ZDNet, 7.27.18

AR and VR demonstrations are becoming an essential tool in sales, providing customers with a virtual walk-through of a product rather than numerous, disjointed calls.

Blockchain To Drive $164B In Efficiencies For Retail By 2030

by Dan Alaimo, Retail Dive, 8.2.18

Retail and e-commerce industries expect to see $164 billion in business value by 2030 as a result of cost savings and efficiencies from incorporating blockchain strategies.

How Legacy Systems Stifle Marketing Analytics

by Ross Benes, eMarketer, 8.1.18

According to Harvard Business Review, 36 percent of marketers believe that legacy systems prevent them from implementing real-time analytics with user data.

How Predictive Content Marketing Can Drive B2B Marketing ROI

by Sonali Datta, MarTech Advisor, 7.31.18

By identifying specific content that delivers maximum impact throughout the buying journey, predictive content marketing can enhance the B2B customer experience.

AI Investments Will Hit $323B By 2025, But Businesses Don’t Plan To Cut Jobs

by Alison DeNisco Rayome, TechRepublic, 7.30.18

About 40 percent of companies plan to increase their AI investment by at least 20 percent within the next three years, despite obstacles like a lack of talent and clear goals, says KPMG.

 

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