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Influencers Make a Big Impact on Digital Marketing and Other CX News You Can Use

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

 

Oracle CX in the News:

Forward-Thinking B2B Marketers Partner with Influencers to Create Cross-Channel, Long-Term Campaigns by Elise Schoening, Demand Gen Report, 7.18.18

As forward-thinking B2B marketers begin partnering with influencers, Oracle’s Andrea Tucker provides insights into the impact influencers have had on Oracle’s own marketing efforts.

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Oracle Helps Businesses Launch Mobile Marketing Faster and Easier Oracle, 7.17.18

To help marketers quickly and easily source the best operator for maximizing the ROI of their mobile campaigns, Oracle Responsys introduced the SMS Public Aggregator Network (SPAN). SPAN makes it easier for customers to find, order, and manage SMS services directly from their aggregator of choice. 

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The State of Ecommerce and Prepping for Holiday 2018 by Brenna Johnson, Smarter CX, 7.12.18

Oracle is surveying digital businesses and practitioners to learn how retailers are prepping for the ultra-competitive 2018 holiday season. We’re digging into the data, and need your input in this quick and anonymous 10-click survey.

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The New Social Landscape by Robert Preston, Profit Magazine, Summer 2018

Oracle Marketing Cloud’s Shashi Seth shares how Oracle Infinity and Oracle CX Audience will help marketers create more personalized and profitable customer connections. 

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City: Access to Amazon Alexa 311 Data is Limited by Marie C. Baca, Albuquerque Journal, 6.21.18

The City of Albuquerque was the first municipality in the nation to integrate its 311 nonemergency call center with Alexa during a time when technology companies are being heavily scrutinized regarding personal data. The response has been positive.

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Juniper Networks Makes the Complex Simple by Graham McInnes, Oracle CX Blog, 7.18.18

Juniper Networks, an Oracle Marketing Cloud customer, implemented Oracle CPQ to give their global organization the flexibility to scale as their business transforms.

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Industry News:

6 Reasons Influencers Should Be Part of Your Social Strategy by Charlotte McCleary, Chief Marketer, 7.16.18

Social media influencers are well-trusted, provide value-laden content, and stretch brand awareness, making them an integral part of digital marketing initiatives.

 

Make Customer Experience Your Competitive Advantage with These 3 Steps by Dave Angelow, CMSWire, 7.19.18

By developing an opportunity map and a better understanding of your competitors, you can build a better customer experience that differentiates your brand.

 

How Restaurants Like Chick-fil-A Balance Demand for Both Service and Technology by Alicia Kelso, Forbes, 7.16.18

In the service industry, consumers expect technology-driven experiences that enable speed, but not at the expense of better service and customer experiences.

 

5 Ways Machine Learning Can Impact Marketing ROI by Indrajeet Deshpande, MarTech Advisor, 7.13.18

Machine learning can improve marketing campaigns through personalization, customer service and support, customer churn predictions, and customer profitability forecasts.

 

Augmented Reality in Retail Transforms Customer Experiences by Christine Parizo, SearchCRM, 7.13.18

VR and AR help brands remove physical limitations from the shopping experience, and brands much consider this 360-degree approach to reaching the consumer in today’s marketplace.

 

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