Welcome to the Oracle CX blog:
The latest in customer experience strategy, technology, and innovation.

How to Kick-Start Digital Transformation in Your Enterprise and Other CX News You Can Use

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX in the News:

10 Ways to Create an Unforgettable Customer Experience by Shep Hyken, SmarterCX, 8.20.18

Today's customers are more demanding than ever. So how do you create an unforgettable experience that makes your customers want to do business with you and nobody else?

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Industry News:

How to Kick-Start Digital Transformation in Your Enterprise: 6 Tips by Alison DeNisco Rayome, TechRepublic, 8.22.18

According to a new Forrester report, a successful digital transformation project requires C-level support, change management skills, and the right mix of talent, among others.

Customers Want Your Marketing to Be Personal. Here Are 4 Tactics That Really Work by Michelle Manafy, Inc., 8.21.18

As customers demand greater personalization, marketers must strive to provide accurate recommendations, invest in predictive analytics, and engage mobile channels.

4 Stumbling Blocks to AR ROI in Field Service by Sarah Nicastro, Field Technologies Online, 8.21.18

As companies implement AR within their field service initiatives, roadblocks to consider include issues with connectivity, battery life, wearables, and workforce resistance.

10 Examples of Customer Experience Innovation in Healthcare by Blake Morgan, Forbes, 8.21.18

Customer experience innovations in healthcare will include AR, AI, connected devices, big data, virtual networks, and telemedicine.

Six Digital Trends to Stay On Top Of by Marianne Wilson, Chain Store Age, 8.20.18

According to eMarketer, mobile ad spending, smart speaker adoption, and augmented reality are among the six digital trends marketers should be keeping an eye on.

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