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How to Give Empowered Customers the Experiences They Want [video]

Samantha Hausler
Samantha Hausler is a Senior Marketing Manager for Oracle

If the term “empowered customer” isn’t high on your radar as a business leader competing in today’s digitally led world, then it needs to be. From baby boomers to millennials, empowered customers are the new normal, and meeting their expectations is every company’s big challenge.

Building a foundation to support the new-normal customer starts with transforming the customer experience your business provides. Oracle’s flagship event, Modern Customer Experience, happening this week in Las Vegas, focuses on just this – and, although the value of customer experience transformation is being heavily reinforced, companies will still run into hurdles getting buy-in from the top once they leave sin city.

So how do businesses overcome these barriers to transformation? Des Cahill, Head CX Evangelist at Oracle, is addressing exactly that at Modern Customer Experience. Mark Fidelman, CEO of Fanatics Media, caught up with Cahill to get the inside scoop on why it's time to digitally transform and “shortcuts” businesses can take to achieve success. 

Watch the full interview:

Learn more about how your business can transform to create better, more connected customer experiences in this free ebook: Digital Transformation: 3 Areas of Customer Experience to Invest in Right Now.

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