When’s the last time you evaluated how you’re performing in customer experience? Some 80% of CEOs say they’re providing “superior” customer experience, but in reality, only 43% of today’s digital customers report having consistently positive experiences. That’s a pretty significant disconnect that you can’t afford to ignore.
Brian Solis so implicitly said, “Customer experience is becoming more important [to business] than the product itself.” Successful companies are recognizing this shift, and beginning to look under the hood of their customer experience. What’s often surprising to realize is there are actually six customer experience “cylinders” that must work together to continuously empower modern customers and exceed their high expectations, which include marketing, sales, service, and commerce. The optimization of these six cylinders is key to driving peak business performance.
Access our ebook, Digital Transformation: 3 Areas of Customer Experience to Invest in Right Now, to learn how customer experience cloud applications work together to set your teams on the path to peak performance.