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The latest in customer experience strategy, technology,
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How SMBs Use Voice to Improve the Customer Experience - and Other News

Anna Sabryan
Senior Product Manager

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.


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Oracle CX in the News:

Salesforce Vs Oracle: 2019 CRM Comparison – Mike Vizard, IT Business Edge, 4.8.19

  • Oracle has closed the gap between it and Salesforce by focusing on application integration rather than just features.


Industry News:

What Sellers Are Missing From CRM – Tony Kavadas, CRM Buyer, 4.11.19

  • B2B sellers have more solutions than ever in their technology stack, however, many sellers are often overwhelmed and lack the training necessary to utilize the tools.

Brands Shift Control Over Digital Experience To Dedicated Teams, Study Says – Dianna Christe, Marketing Dive, 4.10.19

  • A recent report from Clicktale indicates that 48 percent of brands are reporting that they have a dedicated team, other than marketing, focused on digital experiences.

Is Your E-Commerce Site Prepared To Combat Digital Shoplifters? – Spencer Kimball, Retail TouchPoints, 3.9.19

  • When online retailers have critical weaknesses in their database architecture, they become susceptible to significant financial loss from digital shoplifting.

How SMBs Use Voice To Improve The Customer Experience – Kaya Ismail, CMSWire, 4.8.19

  • To improve customer experiences, SMBs are adapting voice search early, leveraging natural language processing and lowering costs, among other things.

How The New York Times Applied Marketing Technology To Triple Subscriptions – Amy Gesenhues, MarTech Today, 4.8.19

  • By integrating data silos, The New York Times grew their subscription business from one million to 3.5 million since 2014, with a goal of 10 million subscriptions by 2025.

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