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Welcome to the Oracle CX blog:
The latest in customer experience strategy, technology, and innovation.

How Do You Nurture Leads?

Guest Author

Did you know that in the average company, 80 to 90% of leads never make it to closure? Did you know that Sales works on only 11% of leads that Marketing provides? And only 18% of these leads convert to sales opportunities? Yet, 45% of prospects typically buy a product within 12 months. So, most of your leads buy from your competitors.

disconnected-sales-and-marketing-lead-funnels.jpg

What this means is, sales force automation alone does not do enough for business. Sales and Marketing need a new way to work together. What they need is a way to retain and nurture leads that are not yet ready to close.

Now, there is a new way for Sales and Marketing to work together. Oracle CRM On Demand Release 18 is the first and only single-provider of integrated, cloud-based sales and marketing. You get more sales-ready leads for less cost. Sell more, spend less -- this is the real deal. Learn more in our informative webinar.

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