If someone asked you to quantify just how accurate the data residing in your sales and marketing systems is, would you be able to?
Are you aware of how unreliable data in your systems is affecting your sales and marketing teams?
The complimentary data health scan is available in the Oracle CX Sales forum in Oracle Cloud Customer Connect. Join here.
One of the main reasons brands have erroneous data is that they’re not aligned on an enterprise customer intelligence strategy. This starts with a customer data mastering solution, like Oracle Customer Data Management, which works to fuel a business’ front and back office applications with a single golden customer master record that’s complete and correct.
Without a customer intelligence strategy in place, invalid and incomplete data is pervasive, starting with errors and oversights made during manual data entry and continuing over time as the data in sales and marketing systems decay, eventually becoming obsolete.
Our customers are solving these challenges by leveraging the built-in CDM capabilities of Oracle’s CX solutions, and by tackling data quality both at the point of creation and long term:
Oracle and Dun & Bradstreet Data Health Scan
When it comes to building a customer intelligence strategy, you can take it one step at a time. A great place to start is by understanding and quantifying the state of your data today. This is why Oracle has teamed up with Dun & Bradstreet to provide a complimentary data health scan to allow customers to do just that.
Summary of data quality:
Summary of potential account data enrichment:
Assessment of the completeness of the enriched corporate hierarchy:
Analysis of data: global coverage, industry, employee size, revenue:
Oracle remains committed to equipping sales and marketing professionals with tools they’ll use and love. A big part of that is having clean, accurate, and complete data to fuel those systems and that sales reps and marketing professionals will trust.
This offer is available in the Oracle CX Sales forum in Oracle Cloud Customer Connect. Log in to learn more.