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How AI Technology Is Influencing Gen Z Engagement Strategies - and Other News

Anna Sabryan
Senior Product Manager

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX Social Content:

  • In case you missed @OracleCommerce Cloud roadmap #webinar- it's now available for playback! http://ora.cl/l2Yk6 #OracleCX
  • #OracleCX Unity Looks Like a Real Customer Data Platform http://ora.cl/uD01v by @draab via @CustomerThink #CX
  • Curious about the future of @OracleServCloud? How do you integrate functional #chatbots into #ServiceCloud? https://lnkd.in/dEEWCit
  • What are the major CPQ software trends & which #CPQ features will be most used in 2019 http://ora.cl/nl3ny via #SmarterCX
  • How thinking bigger about #CX benefits impacts strategy? Join the #webinar w/@jaybaer & David Troll, 12/12 to learn: http://ora.cl/cY0Wp

 

Oracle CX in the News:

Oracle CX Unity Looks Like A Real Customer Data Platform – David Raab, CustomerThink, 11.26.18

Highlights Oracle CX Unity as providing a comprehensive template for what a customer management system should include and by which buyers can measure other systems against.

 

Industry News:

Shoppers Turn To BOPIS To Reduce Holiday Stress – Dan O’Shea, Retail Dive, 11.29.18

According to GPShopper, in addition to the desire to skip lines, shoppers want to use mobile tools to ease and enhance their in-store experiences this holiday season.

Tips For Prioritizing Customer Experience Investments – Phil Britt, CMSWire, 11.28.18

Regardless of the company, the strategy for the next CX investment should be data-driven, proactive and dependent on the company’s business strategy.

How AI Technology Is Influencing Gen Z Engagement Strategies – Gurps Rai, Retail Customer Experience, 11.28.18

When marketing to Gen Z, brands should implement a variety of data-driven AI technologies to improve digital experiences across the customer journey.

New Research: 45% Of Marketers Double ROI With ABM – Elise Schoening, Demand Gen Report, 11.28.18

Survey of B2B marketers found 77 percent of marketers believe ABM has driven greater success with their target accounts and 45 percent have seen at least double the ROI.

To Convert Browsers To Buyers, Choose Your E-Commerce Solution Wisely – Abhijit Shanbhag, CRM Buyer, 11.27.18

User personalization, registered shopping habits, tailored advertisements and customer engagement, all backed by AI, can increase the likelihood of ecommerce purchases.

 

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