Without online payments, eCommerce doesn’t tick. But it’s more than collecting money at checkout. Simplifying payments and risk management for merchants while making the experience frictionless for consumers requires staying ahead of the constant change in commerce.
In today’s edition of Get to Know we talk with CyberSource, a leader in the payments market, and preintegrated with Oracle Commerce Cloud. Check out our interview to find out what’s ahead in payments online, on mobile, and worldwide -- and how CyberSource is leading the way.
The CyberSource integrated payment management platform powers businesses to grow sales, mitigate risk, and operate with greater agility. As part of Visa, our scale is unparalleled in the industry. We support more than 13 billion API calls per year, processing $358 billion in payments volume annually.
One example of how our scale gives us global access and reach is through the fraud management services we provide to our clients. Insights from the 68 billion transactions that we see across Visa and CYBS’ networks are woven into the intelligent risk assessments and insights we provide clients via our fraud management solution, Decision Manager. These assessments help merchants determine which orders to accept, and which to reject or review. This is very unique in the market, differentiating us as we expand our services.
Security is top of mind for many businesses today. The question is not whether there will be a breach, but how customer data will be protected. That’s why we provide services that keep sensitive account data off merchant networks and in secure Visa data centers. Hosted payment acceptance, end-to-end encryption, and semi-integrated security architectures help remove data from your systems during payment acceptance and transmission. These technologies work in conjunction with tokenization, which replaces stored payment data with a unique identifier or token such that even in the event of a breach, sensitive card data cannot be compromised.
Mobile devices, and the smartphone in particular, have been a huge catalyst in the evolution toward omni-channel experiences. There’s no denying that making a purchase on a mobile phone can be a frustrating experience for consumers, and consequently safe, seamless mobile payment acceptance is a top priority. To address this challenge, we’ve been enabling merchants to accept digital payments such as Visa Checkout and Apple Pay, and we’ve continued to expand this capability through the introduction and support of other digital payment methods, including Android Pay and Samsung Pay.
One of the challenges with mobile payments is the need to provide a common, seamless payment experience across channels, with a 360° view of customer transaction activity. The CyberSource API enables this by providing interoperable services and a data platform to manage payments, fraud and security across all channels. We’re deeply invested in creating an environment where merchants can deploy new, omni-channel experiences—almost on demand.
Global expansion used to be limited to large, enterprise merchants but increasingly it is becoming a key priority for companies of all sizes. In the digital economy, the way businesses manage payments can be a critical factor influencing their time-to-market and financial success. Unfortunately, merchants can’t just take a model that works in one market and expect it to work in another.
For instance, in China, it’s common to pay with digital wallets, such as Alipay. By contrast, in Brazil, you need a combination of local card acceptance and alternate payments types such as Boletos. In addition to responding to local payment preferences, successful global expansion centers on the ability to localize checkout effectively and efficiently, deal with local currency and tax presentation, and manage fraud successfully.
CyberSource offers payment acceptance in over 190 countries, across 45 funding currencies, via an extensive network of more than 100 acquirer/processor connections. Our fraud experts are located throughout the world to provide additional insight and operational scalability. This global coverage, together with out-the-box, responsive and localized checkout templates; currency and tax support; and on-demand in-region order review teams, helps businesses reach their market expansion goals.
With the lines blurring between traditional eCommerce and in-person transactions, we are focused on providing merchants with a genuine one-stop shop solution, to support all their payment requirements for all their commerce needs, whether they’re online, mobile or face-to-face, via a single integration.
One example of this tool set is the CyberSource Token Management Service. Like the legacy solution, this new service also stores payment data in secure Visa data centers. In addition, it works with the many different types of tokens (network tokens, acquirer tokens etc.), tokenizes non-card payments and supports all payment channels. By standardizing token management, this new service removes the barriers that impede omni-channel execution due to incompatible tokens from various channels. Since CyberSource tokens are not tied to a business’s acquiring relationship and because this service reduces the IT complexity of storing and referencing many different token and payment formats, businesses maintain the agility needed to respond to new payment requirements in an evolving digital landscape.
The stage is set for the next wave of commerce, where the payment experience becomes more seamlessly embedded in context of the transaction. We can foresee a set of applications in the very near term where devices themselves—a broad array of devices—are able to initiate commerce and conduct recurring transactions. Even though the idea was first developed in the online environment, everything is building toward digital, cloud-based payments where subsequent transactions are seamless and payments are easy.
We’re on the verge of an exciting era of new commerce experiences that have yet to be fully imagined, but are enabled by the core capabilities that we’re deploying today. Overall, in the digital economy, payment management has become a strategic component of a business’ digital foundation.
CyberSource is pre-integrated with Oracle Commerce Cloud! For more details, visit our Cloud Marketplace.