Welcome to the Oracle CX Blog:
The latest in customer experience strategy, technology,
and innovation.

FNAC Aligns Customer Loyalty Programs with Broader Marketing Strategy


FNAC, a subsidiary of the PPR group, is the leading retailer of entertainment products and consumer electronics in France. FNAC's flagship loyalty program now has 2.3 million subscribers in France... "Oracle's Siebel Loyalty Manager's flexibility and upgradability have enabled us to closely align subscriber management with our marketing strategy and be more reactive to our customers' expectations." - Marie Laure Cassé, Relationship Marketing Manager, FNAC. Read more.

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.