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Five Warning Signs of a CPQ Project Failure and Other CX News You Can Use

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX in the News:

Oracle Announces Updates for Eloqua, the B2B Marketing Automation Platform by MarTech Advisor's Editorial Staff, 9.26.18

New updates to Oracle Eloqua help marketers accelerate lead generation and increase conversion rates through content creation, sales tools and auditing capabilities.

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The Future of Commerce: Customer Experience by Michael Krigsman, CXOTalk, 9.20.18

Oracle's Katrina Gosek and Scott Silverman, principal at Scott Silverman Associates, talk about the importance of frictionless, fast service in this CXOTalk interview. 

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Planning for Today and the Future With Oracle Engagement Cloud, YouTube, 9.20.18

Learn more about the benefits of giving sales and service teams a 360-degree view of the customer in order to deliver a better customer experience while driving more business.

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5 Ways to Stop Wasting Your Customers' Time by Heather Foidart, Oracle CX Blog, 9.20.18

How your brand respects its consumers' time shapes their customer experience and their perception of your business. Read how you can stop wasting their time. 

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5 Warning Signs of a CPQ Project Failure by Graham McInnes, Oracle CX Blog, 9.25.18

All too often, a CPQ evaluation is weighted in favor of the lowest licensing costs and ignores the importance of vetting a vendor and their implementation expertise. Here are five warning signs to look out for.

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Industry News:

Survey: 80% of Shoppers Plan to Spend at Least as Much as Last Year on Holidays by Erica Sweeney, Retail Dive, 9.25.18

A new survey revealed that consumers have a positive economic outlook. Eighty percent plan to spend the same or more than last year on gifts this holiday season.

Customer Experience and Engagement Fuels the Most Progressive Digital Transformation Strategies by Brian Solis, Forbes, 9.24.18

As technology continues to drive shifts in consumer expectations, customer experience has become the catalyst for transformation and progress within enterprises.

5 Challenges of Interactive Content Marketing and How to Overcome Them by Vandita Grover, MarTech Advisor, 9.21.18

Common challenges in interactive content marketing include an imperfect understanding of human behavior, difficulty in creating high-quality content, and lack of budget.

Big Bang Disruption: The Speed of Change in the Digital Era by Jamal Starr, Field Technologies Online, 9.21.18

Modern service businesses need to evaluate their viability, volatility, durability, and vulnerability as technological innovations disrupt industries at incredible speeds.

B2B Customer Experience is Catching Up, But Still Has a Long Way to Go by Jason Michaels, CMSWire, 9.21.18

According to Accenture, forward-looking B2B organizations should focus on digital commerce, mobile strategies, and multichannel and omnichannel experiences.

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